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LONDON CREATIVES: Anna and Josefin

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We caught up with the founders of candy heaven SugarSin, read about what inspired Anna and Josefin to open up SugarSin!

1. TELL US MORE ABOUT SUGARSIN AND WHAT WAS THE INSPIRATION BEHIND THE BRAND?

SugarSin is the ultimate candy experience for people young at heart. We’ve always had a crazy sweet tooth. Swedish people eat the most sweets in the world and when we moved to London 10 years ago we couldn’t find any good pick ‘n’ mix. That’s when we started playing with the idea of setting up our own sweet shop. The concept has changed a lot over the years and our main focus now is to create current and fun sweets, such as our new Gin Fizz gummies.

2. YOU RECENTLY OPENED A SHOP IN BRIGHTON, ARE THERE ANY PLANS FOR MORE STORE OPENINGS?

We’re always keeping our eyes open for new locations.

3. WHAT ARE YOUR BESTSELLERS?

Pick ‘n’ Mix and our Cocktail Gummies. Especially our Classic Prosecco and New Gin Fizz!

4. BEST PIECE ADVICE YOU WERE GIVEN IN BUSINESS?

Be patient and surround yourself by people who compensates your weaknesses. You can’t do everything and building a business takes time.

5. BEST HANG OUT SPOTS IN LONDON?

We love laidback places with really good food, such as Andina in Shoreditch and Farm Girl in Notting Hill. The Vietnamese on Kingsland road is also always a winner. Josefin lives just around the corner and we tend to eat there for her birthday and when we have friends over visiting from Sweden.

6. DESCRIBE YOUR PERFECT LAZY SUNDAY?

To have a lie in, go for yoga, meet friends for a long bubbly brunch, and finish the evening with a comfort dinner and a good movie. When you run a business this rarely happens though, so when it does happen, it’s a real treat!!

Website: www.sugarsin.co.uk

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