Winner of British fashion start-up ‘Maison De Choup’ launched their new positive ‘Warrior’ collection recently in Old Street’s co-working space ‘We Work’ with slightly one too many pretty White Lady cocktails. With get on your feet and dance music blasting from the DJ booth and a welcome speech from founder and talented artist George Hodgson, the guests couldn’t help but commend this meaningful fashion launch. The main slogan for the collection which is boldly printed on the plain white and bright yellow tees and blue and grey hoodies is ‘Warrior nor Worrier’ which simply but effectively highlights the importance of believing we are stronger than our mental health. While I was at the launch I got thinking how over-thinking and worrying really is a complete waste of time and doesn’t help anything.
The quality of the Warrior collection really stands out as the tees and hoodies are made from ethically sourced 100% organic cotton and have a luxurious soft high-quality feel. The inspiration for this collection is personal to founder George Hodgson who suffered from extreme anxiety to the point where he couldn’t leave his house. This sadly nearly ruined his young life and he was forced to drop out of education. As he fought hard in gradually turning things around in his life George set up online fashion label Maison de Choup and remains open about his mental health struggles, which has really helped create awareness about mental health issues affecting children and young people. To show his genuine and on-going support towards improving the mental health of children and young people Masion De Coup will be donating 25% of the proceeds from the Warrior collection to Young Minds, the UK’s leading mental health charity for children and young people.
My favourite piece from the collection is the ‘Light at the end of the tunnel’ t-shirt, which evolved from working with award winning mental health blogger and best selling author of ‘We’re all Mad Here’ Claire Eastham. In essence, this book is a no-nonsense guide to conquering social anxiety and covers everything from surviving the workplace and braving parties and dates (whilst actually enjoying them!). A beneficial read clearly. I really feel that this t-shirt sums up the brand’s core identity and ethos by showing that anxiety can be conquered and sufferers can learn to live a normal life with it. George Hodgson the Founder of Maison De Choup is living proof of this.
Maison De Choup online fashion label -
Young Minds charity website address -
We’re all Mad Here by Claire Eastham’s book is available to purchase here –
Written by Julia Nelson