SEEK, FIND, WIN: ASAHI SUPER DRY LAUNCHES ONE-NIGHT ONLY ASAHI SEEKS: HIDDEN TOKYO – THE IMMERSIVE TOKYO-INSPIRED EXPERIENCE EVERYONE’S TALKING ABOUT

EVENT DETAILS:

23rd July 2026

Location: Flannels at W1 Curates, 161-167 Oxford St, London W1D 2JP

Timings: 18:00 – 21:00

Tickets Available Eventbrite

For one night only, Asahi Super Dry will transform W1 Curates on Oxford Street into a Tokyo-inspired world of discovery, launching its brand-new Asahi Seeks: Hidden Tokyo experience in the heart of London on Thursday, 23rd July.

Throughout the space, guests will encounter large-scale digital installations, evolving artworks, live music programming and interactive moments inspired by Tokyo’s vibrant cultural scene. At

the heart of the experience is Asahi Super Dry’s unique “drop” mechanic, rewarding explorationwith the chance to unlock exclusive products, limited-edition collaborations and once-in-a-lifetime experiences.

Created in partnership with a curated selection of brands spanning fashion, beauty and culture with strong Japanese heritage – each discovery offers visitors the opportunity to access unique rewards available only on the night.

Whether uncovering hidden moments, engaging with immersive installations or securing an

exclusive drop, every element of the Asahi Seeks: Hidden Tokyo has been designed to celebrate discovery and encourage guests to seek out the unexpected.

Designed around the brand’s “Seek What Is Unique” campaign, the experience invites guests to step off the beaten track and discover a world where curiosity is rewarded. Blending Japanese-inspired creativity with interactive experiences, visitors will be encouraged to seek, find and win their way through a dynamic evening of art, music and unexpected discoveries.

Tickets are available now via EventbriteEventbrite