EatClub Accelerates UK expansion following £14m Investment, bringing dynamic pricing to hospitality in London, Manchester and beyond

Marco Pierre White-backed dining app EatClub is accelerating its UK expansion following a $27 million AUD (£14m+) oversubscribed Pre-Series B funding round led by Marbruck, with continued support from EVP and CoAct.

The funding will support rapid UK rollout, beginning with Manchester on 10 March, alongside continued investment in EatClub’s AI-powered pricing technology and seamless in-app payments.

Founded in Australia in 2016, EatClub is a restaurant app that helps venues fill quieter tables by offering time-based pricing, giving diners access to better value when they choose to eat outside peak times.

From London success to Northern expansion

Since launching in London in mid-2025, EatClub has grown to more than 1,000 live venues across the capital, spanning neighbourhood favourites and well-known brands including Lina Stores, Kricket, Coqfighter, Mildreds, Acme Fire Cult, Mangal II and Santo Remedio.

The app has grown more than 80x from its first month in the UK, surpassing 300,000 downloads, with thousands of new diners joining each week.

Manchester will be the next city to launch, with further Northern expansion planned in response to strong demand from both venues and diners.

A smarter way to fill empty tables

Restaurants often see sharp swings in demand, half empty at 5pm and full at 7pm, all while charging the same price. In a climate of rising labour and operating costs, that imbalance matters.

EatClub allows venues to adjust prices in real time during quieter periods, helping attract more diners earlier or later in the day without blanket discounting. Restaurants using the platform see an average 10x uplift during targeted off-peak windows, equating to approximately a 12 per cent increase in annual revenue.

In London alone, EatClub is now generating more than £1 million in additional off-peak revenue for restaurants every month.

Pan Koutlakis, Founder and CEO of EatClub, said: “Restaurants can be half empty at 5pm and turning customers away at 7pm, all while charging the same price. Smarter, time-based pricing helps smooth that out. London has validated the model faster than we expected. Manchester is next, and we see significant opportunity across the UK as more restaurants and diners embrace a more flexible way to dine.” 

Better value for UK diners

For diners, EatClub unlocks real-time offers at restaurants and bars across the city.

Since launching in London, UK diners are collectively saving more than £300,000 per month by choosing to dine during off-peak windows. Globally, active users save more than $330 AUD per year on average, and EatClub drives a 70 per cent uplift in dining frequency, meaning people go out more often, not less.

Unlike traditional voucher or booking platforms, EatClub integrates pricing with built-in payment through EatClub Pay. Offers are redeemed automatically in-app at checkout, with no codes, no awkward conversations and no manual discounts.

Marco Pierre White, Chef, Restaurateur and EatClub Investor, said “UK restaurants are under real pressure. EatClub is not about discounting, it is about intelligent pricing. It protects brand and margin while filling tables that would otherwise sit empty.”

Backed for continued UK growth

The $27 million AUD raise signals growing investor confidence in dynamic pricing as the next major shift in hospitality. As more restaurants and diners use the platform, EatClub’s technology becomes more precise, helping venues make better decisions and delivering stronger value for diners.

The new capital will accelerate UK city expansion and continued investment in product development as the company scales across Australia and the UK.