Hanbaagaasuuteeki Unveils the Yuzu Matcha Chicken Bāgā
Viral Burger Spot is Riding the Global Matcha Wave
Hanbaagaasuuteeki, the Japanese-inspired burger sensation lighting up feeds across London, has unveiled its latest creation: the Yuzu Matcha Chicken Bāgā – a bold new statement in flavour, craft, and culinary philosophy.
Fusing earthy matcha with the tangy brightness of yuzu, this limited-edition burger captures Japan’s flavour innovation at its boldest – and social media users can’t get enough. Crispy-skinned chicken thigh meets a creamy matcha–yuzu sauce that balances earthiness with acidity, creating an umami experience that perfectly embodies today’s global matcha moment – one that’s trending from Tokyo to London and beyond.
“Matcha isn’t just a fad trend – it’s a movement,” says Fatih Alkan, Founder of Hanbaagaasuuteeki. “But the Yuzu Matcha Chicken Bāgā is about harmony, not fashion; a culinary dialogue between acidity and earthiness.”
Alongside the new Yuzu Matcha Chicken Bāgā, Hanbaagaasuuteeki continues to push boundaries with globally inspired menu creations such as:
- Shrimp Kong Bāgā – double beef, molten cheese, and a mountain of crispy shrimp
- Blue Seoul Bāgā – Korean heat meets tangy kimchi and a green apple snap
- Isan Burger – fiery Thai basil flavours from the streets of Isan
- Ika Ringu Bāgā – crispy calamari rings in a potato roll with ponzu–black garlic sauce
- Szechuan Chicken Bāgā – fried chicken thigh with tongue-tingling Szechuan pepper
Sides like Kimchi Loaded Fries, Miso Loaded Fries, Drunken Tôm Cocktail, Honey Gochu Sticks and Togarashi Padron Peppers add extra flair – all crafted for flavour and shareability. Drinks range from Pét-Nat and Japanese classics like Asahi and Sapporo to non-alcoholic refreshers like Coke Zero and Asahi 0.0%.
Hanbaagaasuuteeki doesn’t just sell food, it sells a holistic experience. The brand centres around affordable luxury: a philosophy of high-quality culinary ideas made accessible by fusing fine dining techniques with street energy, combining meticulous execution with creative flair.
The Yuzu Matcha Chicken Bāgā is the ultimate delicious contradiction. Indulgence meets virtue. Crunch meets calm. This is fried chicken, redefined, chef-driven, premium, perfectly executed to be juicy and satisfying – and it’s only available for a limited time only.
