HEINZ LAUNCHES THREE NEW BEANZ FLAVOURS DREAMT UP BY THE PUBLIC
Drumroll please… the results are in! Heinz has revealed the launch of three tasty new Beanz Flavours, created by the public through this year’s Beanz of Your Dreamz competition, landing on HeinzToHome.co.uk today.
Pizza Beanz, Tagine Beanz, and Sweet & Sour Beanz are the winning creations from over 26,000 entries and join the Beanz flavours range which already includes BBQ, Chilli, and Cheesy Beanz. The competition launched in February, inviting Brits to create the next big flavour of Beanz – a first in Heinz history – with the winners taking home a prize of £5000, a lifetime supply of Beanz, and an opportunity to see their creations come to life.
Pizza proved to be one of the nation’s biggest cravings, with over a thousand entries dedicated to the dish. Which comes as no surprise, as a recent YouGov study revealed that 51% of Brits favourite cuisine is Italian food. In London there were over 85 Pizza-related entries, with flavours such as cheese, bacon, and garlic also popular in the region.
The new varieties join the existing Beanz Flavours range (which includes: BBQ, Chilli, and Cheesy Beanz) and consists of:
Pizza Beanz
An Italian-inspired recipe comes to life with rich tomato sauce, creamy cheese, and sweet basil. Serve with garlic bread for the ultimate night in.
Tagine Beanz
This Moroccan-inspired recipe is full of cumin kicks, harissa heats, and cinnamon to create a spiced, aromatic taste! Best served with your favourite cous-cous or flatbread – delicious!
Sweet & Sour Beanz
A Chinese-inspired recipe filled to the brim with exotic, punchy flavour, to create a zingy sweet and sour sensation. Simply serve with rice and crispy chicken – or spring rolls!
Chilli, garlic powder and onion powder were a top ten ingredient combo – the perfect tagine base, and sweet and sour-based combinations saw hundreds of entries, also pushing its way to a winning position.
And while some unusual flavour requests cropped up, including cinnamon (349 entries), honey (212 entries), pineapple (809 entries) and even the OG Heinz fan-favourite – ketchup (172 entries), the most requested flavour overall (with 3,731 submissions including the ingredient) was cheese… proving Beanz and Cheese remains one of the most popular combinations and the reason behind why Heinz actually launched Cheesy Beanz last year in collaboration with Cathedral City.
Brits were keen to have their say in the new flavours, eagerly submitting their top ingredients to add flavour into Beanz. For Gen Z, favourite ingredients included cheese (544 entries), chicken (392 entries), and bacon (383 entries), while the over-45s showed a more seasoned side, with garlic powder topping their list (489 entries).
Alessandra de Dreuille, Director of Meals & Infant UK at Heinz said: “We love seeing the creativity of our fans, and the entries from our Beanz of your Dreamz competition show just how much fun mealtimes can be. The flavour combinations they’ve dreamed up are inspired by cuisines from all over the world. And our three new flavours, chosen by the public, bring the same great taste and quality of Heinz Beanz, proving once again that Beanz really do go with anything.”
So, no matter what your favourite Beanz flavour is, now there’s more choice than ever before, Heinz is bringing the Beanz of your Dreamz to mealtimes.
Pizza Beanz, Tagine Beanz and Sweet & Sour Beanz join the existing Beanz Flavours range, including BBQ, Chilli, and Cheesy Beanz, and are available from today on Heinztohome.co.uk and from Wednesday 8th on Ocado.
Because when it comes to Heinz Beanz, they’re always Too Good To Leave Behind.
