PLUSH COLLECTION INSPIRED BY UNIVERSAL PICTURES’ WICKED: FOR GOOD

Care Bears™ and Universal Pictures’ Wicked: For Good both shine with everyday magic, where caring meets courage and friendship defies gravity. In celebration of the epic, emotional conclusion of the global cinematic phenomenon arriving in cinemas on 21 November, Care Bears and Basic Fun! have partnered with Universal Products & Experiences to unveil a limited-edition plush collection that brings these two worlds together for the first time.

The collection reimagines five beloved Care Bears characters as unforgettable figures from Wicked: For Good: Love-a-Lot Bear™ as Glinda, Good Luck Bear™ as Elphaba, Grumpy Bear™ as the Wicked Tin Man, Funshine Bear™ as the Scarecrow, and Tenderheart Bear™ as the Lion. Each plush features rich design details with themed belly badges, such as the Lion’s amazing whiskers, the Tin Man’s impressive armour, and Glinda’s sparkling tiara—bringing this crossover to life in imaginative and collectible form.

Standing at 30cm tall in a two-pack featuring Love-a-Lot Bear™ as Glinda and Good Luck Bear™ as Elphaba (RRP £34.99), along with fun-size 22cm individual versions of all five characters (RRP £14.99 each), these adorable plush toys are the perfect companions for thrilling adventures. The collection will be available to purchase from all good retailers this autumn.

“Care Bears have always stood for love, kindness, and emotional expression—values that align with the heart of Wicked: For Good,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment. “This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are.”

“It’s heartwarming to see Wicked: For Good’s iconic characters reimagined through the lens of Care Bears,” said Rafa Macias, Executive Vice President, Global CPG Commercial Officer, Universal Products & Experiences. “Both brands have passionate, multi-generational fanbases, and this collaboration invites them to celebrate Wicked: For Good together.”

“At Basic Fun!, we are always looking for innovative ways to connect storytelling and play through product,” said Holly Lackey Director of Marketing & Licensing UK & Europe at Basic Fun! “This collaboration allowed us to design a one-of-a-kind plush collection, rich in delightful character details and filled with heart.”

From playtime companions to collector keepsakes, the Wicked: For Good x Care Bears™ collection reminds us that the most powerful magic happens when we care together. Follow @carebears for more updates and exclusive previews in the lead-up to launch.