Nobu London Old Park Lane Celebrates World Sake Day with Exclusive Pairing Menu

To mark World Sake Day on 1 October, Nobu London Old Park Lane has unveiled an exclusive sake and sashimi pairing menu that will be available for a limited time only, running from Wednesday 1 October through Sunday 5 November 2025.

The menu has been carefully curated to showcase three exceptional sakes from the historic Hokusetsu Brewery, each thoughtfully paired with one of Chef Nobu Matsuhisa’s most iconic sashimi creations. Designed to highlight the delicate artistry of both sake and sashimi, the experience offers guests an intimate journey through flavour, tradition, and craftsmanship.

A Partnership Rooted in Passion

Chef Nobu’s enduring relationship with Hokusetsu Brewery began decades ago, when he was first introduced to a bottle that instantly captivated him with its elegance and balance. What started as admiration soon grew into a lasting partnership. Today, Nobu restaurants worldwide feature exclusive sake collections crafted especially for Nobu by Hokusetsu—a collaboration that continues to evolve and inspire.

Founded in 1817, the family-run Hokusetsu Brewery is located on Sado Island in the Sea of Japan. The brewery’s name, “Hokusetsu,” meaning Northern Snow, reflects the pristine and ideal brewing conditions of the island’s cold winters. The sakes produced here are renowned for their clarity and refinement, owing in part to the brewery’s innovative Hikari centrifuge process. This method delicately separates the mash, resulting in a Nigori-style sake that is light, silky, and exquisitely smooth.

The Pairings

Each sake has been paired to complement the nuanced flavours and textures of Nobu’s celebrated sashimi dishes, creating an elevated dining experience that bridges Japanese tradition with contemporary refinement.

• Junmai Ginjo Nobu 71 paired with Seabass Sashimi Dry Miso
  With rich, coating layers and aromas of orchard and exotic fruits, the Junmai Ginjo Nobu 71 offers vibrancy and a lively finish. Its label is a family affair too—exclusively designed by Chef Nobu’s daughter, Yoshiko.
• Cho Daiginjo YK35 paired with New Style Salmon Sashimi
  A sake of remarkable delicacy, the YK35 presents subtle notes of lychee and melon. Its elegant umami and gentle finish harmonise beautifully with the lightly seared textures of Nobu’s signature New Style Salmon Sashimi.
• Junmai Daiginjo (Nobu Private Selection) paired with Seared Toro with Onion Ponzu and Jalapeño Dressing
  From Nobu’s private collection, this refined sake is delicate and precise, with flavours of cherry blossom, melon, and pomegranate. Its clean finish cuts through the richness of seared toro, while enhancing the sharp citrus notes of ponzu and the gentle heat of jalapeño.

An Invitation to Discover

The limited-edition menu celebrates not only the craftsmanship of sake brewing, but also the culinary artistry of Chef Nobu’s sashimi. Guests will have the rare opportunity to explore how the elegance of Hokusetsu sake transforms when paired with the purity of fresh fish and Nobu’s iconic flavour profiles.

With its deep cultural roots, world-class brewing, and the creative genius of Chef Nobu, this special menu is a toast to heritage and innovation alike. Available for just over a month, it promises to be an unforgettable celebration of flavour – an experience best savoured sip by sip, bite by bite.

Find out more > https://noburestaurants.com/london-old-park-lane