The Baby Show – Friday 7th – Sunday 9th March 2025

The UK’s largest and best-loved pregnancy, baby and parenting event, The Baby Show, has arrived at the Excel London. It began Friday 7th and will continue until Sunday 9th March 2025. The event really is the ultimate one-stop shop for new and expectant parents keen to buy everything they need for their new arrivals, all in one place.

Visitors will be able to browse from over 350 brands – both large, and small boutique names, getting all the inspiration they’ll need for their new arrival. The UK’s best parenting brands will be showcasing their products including Stokke®, Tommee Tippee, Silver Cross, Mamas & Papas, MAM, Joie, Baby Planet, Maxi Cosi, Mama Bamboo, Cybex, Nuna, UppaBaby, iCandy and more! New and exciting brands such as Dad Bag, Sophie la girafe, Cloud Twenty Seven, Little Craft & Co, sebamed UK will also be featured. Whether it’s a buggy, essential accessories, a car seat, baby food or feeding equipment or baby and toddler clothing that’s needed, the show offers fantastic prices where visitors can try, compare, buy and save on products – all under one roof.

As well as the wonderful shopping opportunities, there is a Live Talks Stage* where the UK’s best pregnancy and parenting experts will be sharing their top tips to reassure any new parent about the things that matter most. These include weaning experts, Annabel Karmel and Charlotte Stirling-Reed, sleep pros, Lucy Shrimpton, and Heidi Skudder,birth experts, Midwife Pip, Poppy Child, Midwife Marley, and the My Expert Midwife team. Other key topics include newborn feeding covered by Danielle Facey aka The Breastfeeding Mentor, Lydia Emmanuel-Desir and Midwife,Zoe Watson – and postnatal recovery tips from obstetrician, Dr Karen Joash and Dr Will Dooley. There will be the regular celebrity Q&A sessions hosted by Mum’s the Word! Podcast Queens, Georgia Jones and Kelsey Parker – and the hugely popular Dads panel featuring Simon Thomas, Lee Hinchcliffe, Aaron Dale and Alex-Lloyd Hunter.

My pregnant friend and I enjoyed walking around, getting some free samples and test driving some of the prams that are available. Being able to look and play with twin, single and double prams definitely helped to make future decisions a lot easier.

The hugely popular Buggy Testing Track also be returned and this is where parents were able to try out all the prams on a range of different terrains, while receiving expert advice from Project Baby, ensuring they purchase the right pushchair for their lifestyle.

The event ensures hassle-free shopping with a baby in tow, with a dedicated baby-changing area, for those planned (or unplanned!) changing stops, where visitors can sample complimentary nappies and wipes. There’s also The Baby Feeding Café, where parents can feed their baby, or visitors can indulge in a moment of calm at the Obaby Meditation Station.

Tickets are £30pp on-the-door or £18 in advance, and there are some great offers running online until the show.  You can even add a £6 goody bag to your ticket which includes £75 worth of products.

There is also a number of Tommee Tippee packages, where you can buy your tickets AND all your newborn essentials in advance so you can take advantage of some great offers. For more information, visitwww.thebabyshow.co.uk/excel

Sunday tickets are still available

Address: Excel London, Royal Victoria Dock, 1 Western Gateway, London, E16 1XL

*Excludes transaction fee. 

And if you miss this one, there’s two more upcoming events to look forward to