Westfield London Presents “Wicked: For Good – The Experience” – A UK-Exclusive Festive Spectacle with Universal Pictures UK – 13th November 2025 – 4th January 2026
Universal Pictures’ Wicked: For Good arrives in cinemas 21st November 2025
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Praise Oz! Step into the magical world of Wicked: For Good with three experiences at Westfield London this festive season.
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Visitors can embark on a choose-your-own-adventure walkthrough, deciding whether to follow Glinda’s shimmering path or Elphaba’s fearless trail.
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Inspired by the enchanted woods of Oz, guests are invited to celebrate sisterhood and friendship at the 12-metre-tall Wicked: For Good Tree, where they can share a message for those who have changed them for good.
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Follow the Yellow Brick Road on a digital interactive trail filled with surprises and picture-perfect moments.
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In partnership with Barnardo’s*, donations made by visitors will go to the charity, helping change childhoods and lives across the UK.
This Christmas, Westfield London will captivate the capital with a collection of events inspired by the epic, emotional conclusion to the global cinematic phenomenon: Universal Pictures’ Wicked: For Good, in cinemas on 21st November. The first film, Wicked, shattered box office records, becoming the most successful Broadway film adaptation of all time and the highest grossing UK film of 2024, and earned 10 Academy Award nominations, including Best Picture.
Westfield London invites visitors on a magical journey like no other, as the world of Oz comes to life in a spectacular pink and green fashion in the heart of the centre. In a spellbinding walkthrough experience, Wicked: For Good – The Experience comes to life. Featuring recreated sets from the new film, plus film props and photo moments, the experience will be ‘g-littered’ with shareable moments. Begin under The Wizard of Oz’s foreboding figurehead before choosing your own path along the Yellow Brick Road.
Explore immersive scenes including Glinda’s penthouse, Elphaba’s enchanted lair and the gothic Kiamo Ko Castle. Expect dazzling visuals, touchable sets, soundscapes and interactive moments around every corner. In partnership with Barnardo’s, voluntary contributions made by visitors will help make a real difference to vulnerable children and families across the UK.
Standing proudly at the centre of the atrium is the bewitching 12-metre-tall hand-crafted Tree, inspired by the enchanted forest from the film; a striking and delightfully twinkling installation where guests are invited to hang messages for those who have changed them for good and take part in surprise-and-delight moments every weekend. Don’t miss the opportunity to see this captivating festive centrepiece and step into its beautifully adorned trunk for the ultimate Wicked: For Good photo opportunity.
Guests can also take part in the Yellow Brick Road trail around Westfield London via the Westfield App, unlocking exclusive surprises, photo-ready moments and retail experiences. The journey ends at Vue, where fans can book tickets to the film and see the cinematic spectacle of Wicked: For Good on the big screen when the film soars into cinemas on 21st November.
Andrew Phillis, General Manager, Westfield London, said: “Wicked: For Good – The Experience is a bold celebration of generosity, imagination, and the magic of shared experience. From cinematic spectacle to real-world impact, it brings people together in a way that truly captures the spirit of the season and creates a festive moment only Westfield London can deliver.”
Erika Lewington, Marketing Director, Universal UK & Eire, said: “We are delighted to partner with Westfield London and bring the captivating World of Oz to life ahead of the release of Wicked: For Good in cinemas this November. Westfield London is the perfect location to create a thrillifying destination for film fans of all generations to enjoy, while celebrating and spending time with those who have changed us for good. Wicked: For Good is the epic conclusion to last year’s cinematic sensation and we’re so excited to offer fans the chance to be part of this cultural moment at Westfield.”
Event Dates: 13th November 2025 – 4th January 2026
Location: Westfield London, Shepherd’s Bush – The Atrium
Admission: Free – tickets are required.
The webpage will go live on Wednesday 22nd October, with tickets available from Friday 24th October. Secure your tickets at: https://www.westfield.com/en/
