Empire State Building Revives Exclusive Starbucks Reserve® Sunrise Experience for 2026 Season

The Empire State Building has announced the return of its highly sought-after Starbucks Reserve® Sunrise Experience, offering visitors a rare opportunity to witness New York City at dawn from one of the world’s most iconic vantage points.

Available every Saturday through October, the limited-capacity experience invites guests to the open-air 86th Floor Observatory, where they can enjoy breathtaking 360-degree views as the city awakens. Timed to coincide with the morning’s sunrise, attendees are granted early access to the landmark, creating an intimate and unforgettable start to the day.

Upon arrival, guests are welcomed with complimentary Starbucks Reserve® Empire State Building Microblend coffee, paired with a curated selection of artisanal pastries. The experience blends elevated hospitality with a quintessential New York moment – watching the skyline transform in real time from night to day.

Following the sunrise viewing, visitors can continue their journey through the building’s immersive Observatory Experience. The museum-quality exhibits highlight the rich history, architectural innovation, and cultural impact of the Empire State Building, offering deeper insight into what has long been regarded as the “World’s Most Famous Building.”

The reimagined Observatory Experience has garnered widespread acclaim, earning the title of the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do.

Tickets for the Starbucks Reserve® Sunrise Experience are priced at $135 per person and are available in limited quantities.