FREE frozen cheesecake is hitting London this weekend as The English Cheesecake Company launches a pop-up cheesecake van

Move over Mr Whippy! This summer, The English Cheesecake Company is coming to a high street or green space near you, and it’ll be hard to miss – with a pink cheesecake dessert van serving up free cheesecake frozen bites and slices across the capital.

For two days only, on Saturday 18th and Sunday 19th July, an ice cream van will be transformed into a cheesecake destination on the go, wrapped in The English Cheesecake Company’s branding. Complete with giant cheesecake visuals, playful signage and plenty of photo opportunities, it’s set to become one of the sweetest sights on London’s streets this summer.

The dessert van will be visiting high streets and green areas across London, including Hampstead Heath, Primrose Hill, Clapham Common, Soho and Shoreditch. Londoners can track down the brightly coloured English Cheesecake Company van and claim a complimentary frozen cheesecake bite, while stocks last.

Visitors can expect a menu of fan-favourite flavours, including the brand’s iconic Vanilla & Biscoff cheesecake, alongside a selection of other indulgent creations, all served ice-cold and perfect for a summer’s day.

Charlotte Roberts, Head of Marketing at The English Cheesecake Company, commented:

“Everyone loves the nostalgia of hearing an ice cream van on a sunny day, so we thought we’d put our own cheesecake twist on it. Summer is all about getting outdoors, spending time with friends and family, and treating yourself. We can’t think of a better way to celebrate than by surprising people with free frozen cheesecake across London on a sunny day.”

The pop-up forms part of The English Cheesecake Company’s mission to bring more joy, indulgence and unexpected dessert moments to consumers, while showcasing its most-loved flavours in a completely new way.

The English Cheesecake Company cheesecake van will be visiting locations across London on 18th and 19th July, with live location updates shared throughout the day via the brand’s social media channels. Londoners are encouraged to keep an eye on Instagram and TikTok for the latest van locations, and giveaways. Follow the hashtag #SAYCHEESECAKE

The English Cheesecake Company’s Cheesecake Dessert Van Tour takes place on 18th and 19th July. Free cheesecake will be available while stocks last.