Five-star boutique hotel art’otel Rome Piazza Sallustio opens its doors: A Bold New Chapter for Art, Design, and Culture in the Eternal City
Rome welcomes a spectacular new boutique lifestyle destination: art’otel Rome Piazza Sallustio. More than a hotel, this five-star cultural escape is a vibrant and refined celebration of art, gastronomy, and Roman creativity, reimagined through the eyes of world-renowned Roman contemporary artist Pietro Ruffo and interior designer Eyal Shoan of Digital Space.
Exclusive images of the extraordinary new hotel demonstrate how art’otel is bringing a contemporary and artistic twist to the Eternal City, in its most important year.
Located in the heart of Rome and overlooking the ancient Horti Sallustiani, art’otel Rome Piazza Sallustio brings together bold design, immersive art experiences, a unique destination dining concept, and an atmosphere like no other. Close enough for convenience, with Rome’s iconic landmarks, shopping and transport hubs a short walk away, but far enough for tranquility, the hotel promises a glamorous, art-filled retreat for locals and travellers alike. As Rome enters its Jubilee year, the city begins to come together in a celebration that only happens a handful of times during a lifetime. With TimeOut naming the Rome Jubilee as the best thing to do in the world next year, art’otel Rome Piazza Sallustio opens at an ample time to enjoy the eternal city in all its glory.
The opening of art’otel Rome Piazza Sallustio marks a significant milestone for art’otel, the contemporary lifestyle hotel brand owned by PPHE Hotel Group, known for its larger footprint of Park Plaza properties. Renowned for successful openings including London Battersea Power Station, London Hoxton, Amsterdam, Zagreb, Berlin, and Cologne, art’otel continues to expand its European portfolio with a focus on immersive, art-led hospitality, and now landing in Italy for the first time with this truly luxurious five-star property.
A Living Canvas by Pietro Ruffo
Each art’otel is a masterpiece, brought to life by one carefully-selected Signature Artist, and Rome’s edition is no exception. Known worldwide for his artistic corpus and recently named Italy’s Artist of the Year by Inside Art magazine, Pietro Ruffo also collaborates regularly with major fashion houses including Maria Grazia Chiuri’s Dior and, most topical for Rome’s Jubilee year, his works are even permanently exhibited at The Vatican.
For art’otel, Ruffo has designed a collection inspired by Rome’s layered history – from the constellations above to the flora, fauna, and people who have shaped the city over centuries. Unlike any other hotel in the city, the 99 guestrooms, suites and public spaces of art’otel Rome are adorned with Ruffo’s dreamlike creations, with artworks etched into the hotel’s interior design itself. Celestial maps and zodiac signsl embellish the balconies of the 11 luxurious suites, whilst his Festina Lente and Gente di Roma artworks dress guestrooms and constellations adorn the lobby’s stone walls and woven into the carpeted corridors that take guests throughout the boutique wonderland.
A showcase like no other of Ruffo’s signature works, including originals, make the hotel the largest permanent collection of his work to date.
“The collection of art’otel unfolds stories of the different historical layers that have built Rome past and future, creating a meeting of nature, people, and stars on every surface and around every corner,” shares Pietro Ruffo, whose studio, fittingly, is housed in a former Roman pasta factory.
Gastronomy at its Finest
Rome’s newest hotspot features YEZI, a Pan-Asian restaurant and bar featuring a sun-drenched terrace designed by Pietro Ruffo.
Following its success at art’otel Zagreb, Executive Chef Werner Seebach and Head Chef Giordano Gianforchetti now bring this dynamic, modern, and unexpected cuisine to Piazza Sallustio as they celebrate the harmony of Asian flavours in an unparalleled design space with an experience inspired by the traditional Asian teahouse style of eating, drinking and socialising. Ruffo’s work enriches the experience, providing a feast for every sense, especially at the Chef’s table in front of the open kitchen, where Ruffo’s most iconic Anthropocene work stands grandly for its guests.
Menu items and cocktails alike are inspired by the ancient trade routes leading to Rome as cultures merge, blend and transform into something special. YEZI caters to locals and travelers alike with innovative cuisine, elevated cocktails, and vibrant aperitivo sessions with live weekend DJ sets.
More to Explore
For a deeper exploration into Ruffo’s works, the hotel showcases his exhibition Mappare I’Invisibile in its art gallery, open to both guests and locals for free. This exhibition inaugurates this ever-evolving art gallery that will continue to host dynamic exhibitions from renowned and emerging artists, the space is also bookable for private events. The cultural hub will also become home to the art’beat programme which will see an exclusive lineup of events centred on art, music, fashion, wellness and gastronomy brought to the hotel for guests and locals.
Add in a decked-out fitness centre with advanced TechnoGym equipment, a sauna, stylish meeting space, and a sleek design vision led by celebrated interior designer Eyal Shoan (Digital Space), and you have a hotel that’s not only luxurious but also a cultural phenomenon in its own right.
Meet the Maestro: Diego Di Gaetano
At the helm of this landmark five-star opening is the trail-blazing art’otel team led by Diego Di Gaetano, General Manager and a veteran of luxury and lifestyle hospitality. Di Gaetano promises a unique experience:
“Rome is often described as an open-air museum, and our art’otel adds to this with innovation and a contemporary edge. Every corner of the hotel’s design features Ruffo’s art, creating an immersive and sexy contrast between its modernity and the city’s timeless charm.”
A Vision for Art-Led Hospitality
Greg Hegarty, Co-Chief Executive Officer at PPHE Hotel Group, shares his excitement about this groundbreaking addition to the art’otel portfolio:
“art’otel Rome Piazza Sallustio is a milestone moment for our brand. Not only does this project bring the art’otel brand to Italy for the first time, but it cements the unmissable collaboration between the hotel interior design created by Eyal Shoan (Digital Space), and the art of our Signature Artists that the brand stands for. With our Signature Artist Pietro Ruffo’s remarkable vision and our commitment to creating immersive lifestyle destinations, this property offers an entirely new way to experience Rome – as a vibrant, living canvas of art, food and culture.”
Be Part of the Story
art’otel Rome Piazza Sallustio isn’t just a hotel – it’s where Rome’s past, present, and future meet in a daring celebration of art and culture. Whether you’re visiting for the luxury, the artistry, or simply to soak up the atmosphere over a cocktail, this is your chance to experience Rome like never before.
This is art’otel Rome Piazza Sallustio – where art is life, and life is art. The five-star Rome location joins art’otel’s collection of dynamic destinations in London Hoxton, London Battersea Power Station, Amsterdam, Berlin, Zagreb, and Cologne.
art’otel Rome Piazza Sallustio is celebrating its grand opening with a special offer that includes a complimentary room upgrade, early check in (12PM), late check out (2PM), complimentary Aperitivo for two at YEZI Bar and breakfast for two. Find out more here – https://artotelromepiazzasallustio.com/offers/opening-celebration/.
