Brits Love English Sparkling Wine
A new survey commissioned by Gusbourne has revealed that over 60% of Britain’s will be purchasing English sparkling wine this festive season, signalling a boost for home grown wines.
Charlie Holland, CEO and Chief Winemaker at Gusbourne says, “it’s really exciting to hear that more and more people will be enjoying English wine this Christmas and we’re looking forward to injecting some extra sparkle into our customers’ festive season this year.”
Gusbourne’s survey also showed that most English sparkling wine-drinkers choose the Pogues’ Fairytale of New York over all the classic Christmas hits, while Prosecco-drinkers opt for Mariah Carey’s All I Want for Christmas Is You an impressive 46% of those surveyed picking this song and with both being the most popular choices for preparing the Christmas meal.
While unwrapping the presents the majority prefer a cup of tea with the drinks starting to flow for lunch. 61% said they preferred to listen to Christmas hits while enjoying the Christmas meal with 22% of people picking Prosecco for the traditional toast and for the first time in over 70 years a toast to the new King.
The song guaranteed to get people dancing during the festive period was Wizzard, I wish it could be Christmas Every Day with nearly a quarter of those surveyed picking this as their top tune. Bubbles are the go to choice for a festive reveller too with 50% of the drinks in the top 10 beverages being carbonated with 1 in 10 people saying English sparkling wine is their go to drink this Christmas.
Simon Thorpe MW and CEO of Wine GB says, “2022 is looking to be a fantastic year for wine production in GB. Increasingly, wines from Britain are proving to be on a quality level with the rest of the world illustrated by the unprecedented success in international competitions and the very high standards shown in our own annual Wine GB Awards. We are delighted that so many people surveyed will be drinking English sparkling wine this Christmas and it shows consumers are growing in confidence to choose our wines for their celebrations.”