Hot Trend: Bone Broth and Phở
Borough Broth’s relaunched Organic Chicken Phở Broth is a considered and confident evolution of an already popular product, bringing greater depth, balance and cultural integrity to the bowl. Developed in collaboration with Vietnamese food expert, award-winning cookbook author and supper club host Uyen Luu, the updated recipe delivers on flavour without compromising the brand’s organic, slow-cooked foundations.
From the first sip, the broth feels more layered and expressive than before. Slow-cooked overnight with organic chicken bones and vegetables, it has a gentle richness that’s warming but never heavy. Aromatics such as charred onion, ginger and star anise are present but restrained, allowing the broth to feel clean and comforting rather than spiced or overpowering. The introduction of shio koji – a fermented rice seasoning – adds savoury depth and a rounded umami quality that lingers softly, elevating the overall profile. I visited Vietnam last year and the flavours are super authentic.
What stands out most is the care taken to honour Vietnamese flavours while working within Borough Broth’s strict organic and clean-label standards. Fish sauce, typically essential in phở, has been intentionally omitted due to the lack of an organic-certified option. Instead, sweetness and balance come from thoughtfully chosen vegetables such as parsnips and carrots. It’s a creative solution that feels respectful rather than reductive, proving that authenticity doesn’t have to be sacrificed for scale or principles.
The broth also performs well as a functional, everyday staple. High in protein, low in calories and naturally rich in collagen, it supports joint and skin health while remaining light and digestible. Each 400g pouch offers a generous portion, making it easy to build a satisfying meal at home. Simply poured over flat rice noodles and finished with chicken, tofu, herbs and a squeeze of citrus, it creates a nourishing bowl that feels restorative rather than indulgent.
There’s a sense of intention behind the relaunch that’s hard to miss. This isn’t a cosmetic update, but a genuine reworking shaped by feedback, experimentation and collaboration. Phở is, at its heart, a dish defined by patience, balance and care – values that align naturally with Borough Broth’s ethos and are clearly reflected in the final product.
The result is a broth that feels thoughtful, comforting and quietly impressive. It’s an easy addition to a weekly routine, offering warmth, nourishment and depth without excess. For anyone seeking a wholesome shortcut to a well-made bowl of phở, this relaunch delivers with clarity and confidence.
Find out more > www.boroughbroth.co.uk
