MAGNUM® LAUNCHES ‘PICK YOUR PLEASURE PASS’ TO GIVE AWAY FREE TICKETS TO THE HOTTEST SUMMER EVENTS

Magnum® ice cream, the world’s authority on pleasure, has relaunched the hugely successful ‘Pleasure Pass’ initiative – giving away hundreds of FREE tickets to some of the UK’s most sought after events this summer.

With research revealing that 62% of Brits missed out on exciting and unexpected experiences because of their hesitancy, Magnum® is unleashing Pick Your Pleasure Pass to help people prioritise spontaneous pleasure.

Award-winning pop sensation, Olly Alexander, stunned fans with a last-minute gig in London to celebrate the launch of the Magnum® Pick Your Pleasure Pass campaign. Taking to the stage at Kachette, Shoreditch, Olly delivered a chill rendition of It’s A Sin and Eyes Shut before upping the tempo to belt out his euphoric tracks including Starstruck, If You’re Over Me and King. Callum Jones and his new beau Myna Amor, Teddy Soares & recent Love Island star Munveer Jabbal were among celebrity guests in attendance at the intimate and one-of-a-kind immersive event.

The Dizzy star stepped out in a euphoric, blush pink outfit for his show-stopping performance to the intimate crowd. During the event, pleasure seekers explored the wonderful worlds of Euphoria and Chill to experience two moods in one night, marking a celebration of the two new Magnum® ice cream flavours. Guests were also granted the opportunity to make their own ice cream sticks at the iconic Magnum® dipping bar and spray bar stations.

Speaking about the campaign, Olly Alexander said: “Summer is all about connecting with others, positive energy and spontaneous nights out, and everyone should be able to access this type of pleasure. I feel so proud to be partnering with Magnum® for the relaunch of its Pleasure Pass and it was so much fun to play a last minute, spontaneous show for my fans. I am all about living in the moment and leaning into whatever mood you’re in, so I just love that this is exactly what Pleasure Pass embraces.”

Our writer Matt Eddy absolutely loved the experience and even got Olly to sign a Vinyl Record for him.

The recent study, commissioned by Magnum®, found that nearly half of Brits (48%) love the thrill of spontaneity and doing things ‘off the cuff’ whilst the same amount wish they were more impulsive growing up. However, budget limitations (55%), a busy schedule (37%) and childcare (20%) are the main factors holding them back from indulging in spontaneous activities.

The survey also found that going to music gigs, booking a weekend trip, and going out for a meal are some of the top things Brits like to do impromptu. Interestingly, 45% of Brits believe last minute plans lead to more genuine interactions, with 43% claiming to enjoy them as they take the stress away from organising.  

This year, Magnum®’s Pleasure Pass – which celebrates the release of its new indulgent innovations Magnum® Euphoria Pink Lemonade and Magnum® Chill Blueberry Cookie – is encouraging pleasure seekers to lean into their mood and be spontaneous by giving away tickets to events that will take you to the most euphoric euphoria or the chillest chill to make pleasure accessible to all.  

The new campaign is live now and the public can get their hands on a Pleasure Pass atsecretmedianetwork.com/Magnumpleasurepass by taking part in a short quiz to determine what mood best suits them to be in with a chance to access spontaneous pleasure every week until August 31st 2024.

For those that win a pass, they can claim 2x free tickets to one of many amazing events, powered by Fever – the leading entertainment discovery platform. Throughout summer consumers can gain access to euphoric events such as Dopamine Land, Bubble Planet, and festivals to chill events including the Van Gogh immersive experience, Candlelight concert sessions from Taylor Swift to Coldplay to Adele, and West End shows.

Speaking about the campaign, Troye Sivan said: “I’m excited to be part of Magnum’s Pleasure Pass and to be giving away tickets to my tour Something To Give Each Other. Summer is all about connecting with others and positive energy, and this campaign encourages people to embrace spontaneity and pleasure.

“Life is all about creating memorable experiences and the best ones usually come from unexpected moments. Magnum is making it super easy for everyone to embrace and soak up the joy of summer without stressing over the planning.”

 

Daniel Lythgo, Brand Manager at Magnum® added: “Our Pick Your Pleasure Pass campaign has come at a time when Brits seem to be overwhelmed with the admin that comes with planning a night out but are open to exploring spontaneity. It’s surprising that the study found more than half of Brits prefer spontaneous plans over planned events and we’re hoping people can unlock moments of spontaneous pleasure this summer at the range of events on offer. This year with Pleasure Pass we’re giving aways tickets to truly unmissable euphoric and chill events to allow people to choose the experience that best suits their mood.”

Magnum®’s new magical flavour combinations Magnum® Euphoria Pink Lemonade and Magnum® Chill Blueberry Cookie are designed to immerse you in a new world of experiences, capturing your imagination and transporting you through an uplifting journey of pleasure, wherever it takes you.

For information about Magnum®’s Pleasure Pass and be in with the chance to win tickets to exciting events across the UK, visitsecretmedianetwork.com/Magnumpleasurepass

 

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