NEUTROGENA® and cult T-shirt brand Ruby Loot team up to deliver the ultimate Main Character Moment 

NEUTROGENA® UK & Ireland is thrilled to announce a new partnership with cult T-shirt brand Ruby Loot.  

Ruby Loot has quickly become the it girl brand, favourite amongst high-profile fans including Maya Jama, Roxie Nafousi and other trendsetters who have embraced the brand’s iconic tees. Think Ruby Loot’s effortlessly cool and playful vibe, with a further expression of the skincare brand’s celebration of Main Character Energy. Together, NEUTROGENA® and Ruby Loot have created a collection rooted in culture, confidence and self-expression.

Whether it’s the bold lines of a Ruby Loot tee or the everyday hydration boost from NEUTROGENA®, you can be the Main Character in your own narrative. Because when you feel good in your skin and confident in your style, everything else falls into place.

Exclusive Bundle:

To celebrate this partnership, NEUTROGENA® and Ruby Loot have created a limited-edition Hydro Boost Bundle below, which comes with an exclusive RubyLoot tee that radiates the powerful message of Main Character Energy. 

• Neutrogena Hydro Boost Water Gel – An intensely hydrating, lightweight water gel, developed by dermatologists and supercharged with Natural Moisturising Factor (NMF) – 20% more Hyaluronic Acid* (vs previous formula), Amino Acids and Electrolytes –clinically proven to instantly deliver 6x more hydration* and hydrate for up to 72 hours (*as compared to untreated control)

• Neutrogena Hydro Boost Water Gel Cleanser – An innovative, lightweight gel that activates with water to lather away dirt, oil and make-up, leaving skin without any residue, while quenching skin with a boost of vital hydration. With Hyaluronic Acid, it leaves skin refreshingly clean and touchably supple.

• Neutrogena Hydro Boost Hydrating Fluid SPF 50 – A lightweight, non-comedogenic, high protection SPF, which has an invisible finish and clinically proven all-day hydration – with visible results, increasing skin’s moisture levels after 1 use. The unique, dermatologically tested formula contains a combination of powerful ingredients, including Hyaluronic Acid to help retain water to boost hydration.

The Ruby Loot Limited Edition Tees come in three standout designs: Wear Your SPF, Face Card, and Main Character Energy. These exclusive designs are offered in limited quantities and only available until stocks last.

TikTok Shop:

The limited-edition Neutrogena x Ruby Loot bundle is available here for just RRP £35.99 and includes three of Neutrogena’s iconic skincare essentials. Valued at £89.48, this exclusive offer gives you an impressive 60% saving. 

Ruby Loot E-Commerce:

The limited-edition Neutrogena x Ruby Loot bundle is also available from RubyLootTheLabel.com.  

“NEUTROGENA® UK & Ireland Marketing Director, Anthony Dunn, says, “At NEUTROGENA®, we’re all about bringing Main Character Energy, with a little help from our science-backed skincare. This is why we love partnering with culturally relevant Main Characters like Tate McRae in music, Nicola Coughlan in film/TV, and now Ruby Loot in fashion. Together, we’re creating something that feels fresh, bold and empowering, because great style starts with feeling your best.”

To launch the exclusive partnership, a select group of “NEUTROGENA® Glow Getters” will wear Ruby Loot’s signature tees during Tate McRae’s sold-out “Miss Possessive Tour” at London’s iconic O2 Arena and Manchester’s Co-Op Live in May. 

The move comes as NEUTROGENA® is announced as an official sponsor of Tate McRae’s sold-out “Miss Possessive Tour”. McRae, the global brand ambassador for NEUTROGENA® Hydro Boost, continues to inspire confidence and self-expression both on stage and off. 

Effortless style meets hydrated, juicy skin. NEUTROGENA® UK & Ireland and Ruby Loot are serving Main Character Energy — no touch-ups required. 

Shop NEUTROGENA® Hydro Boost x Ruby Loot bundlehere NEUTROGENA® Hydro Boost products are also available at Boots stores nationwide.