The Champagne house unveils a world-first Marilyn Monroe Mirror and limited-edition cuvée honouring the Hollywood icon’s centenary.
Piper-Heidsieck is celebrating what would have been Marilyn Monroe’s 100th birthday this June with a unique pop-up in London’s Covent Garden that transforms guests into the Hollywood icon.
Opening from the 2nd to the 19th of June, Piper-Heidsieck will convert Covent Garden’s East Piazza into a playful tribute to old Hollywood glamour, inviting guests to step into Marilyn’s world through a series of immersive champagne experiences.
At the heart of the pop-up will be the world’s first ‘Marilyn Monroe Mirror’ – a one-of-a-kind installation featuring Marilyn’s iconic beauty mark positioned directly onto the glass, allowing guests to instantly transform themselves into the actor while capturing their own ‘Marilyn Moment’ with a glass of Piper-Heidsieck in hand.
A make-up artist will be applying one of two iconic red lipstick shades from Lisa Eldridge’s new Marilyn Monroe Collection to guests on Saturday 6th June from 12pm to 5pm. Diligently researched using authentic vintage lip colours worn and loved by Marilyn Monroe, these shades have been reimagined through Lisa’s modern formulas.
Guests can also enjoy glasses of Piper-Heidsieck and a first look at the House’s limited-edition Marilyn Monroe Cuvee Brut bottle, released in honour of what would have been the star’s 100th birthday.
The exclusive 750ml release, developed in collaboration with the Marilyn Monroe estate, features a portrait of the icon and celebrates her historic relationship with the Champagne house, A devoted fan of Piper-Heidsieck throughout the 1950s and 60s, Monroe famously declared: “To Piper, my favourite,” forever cementing her place within the brand’s story.
“Marilyn Monroe’s free-spirited, celebratory essence perfectly aligns with Piper-Heidsieck’s mission: to light up life’s celebrations with joy. A timeless muse, she embodies the House’s core values – glamour, audacity, and excellence – and remains an enduring symbol of celebration and success,” said Stéphane Decaux, CEO of Piper-Heidsieck Champagne. “With this limited-edition release, we honour her extraordinary legacy, her luminous personality, and the priceless connection she shares with our House.”
The limited-edition Marilyn Monroe bottles will be available at Amazon for £40 RRP, while supplies last.
Piper-Heidsieck’s Garden in Covent Garden Opening Hours
Sunday to Wednesday: 12pm – 9pm
Thursday to Saturday: 12pm – 9:30pm
2nd June – 19th June 2026
Covent Garden’s East Piazza,
Covent Garden,
Greater London
WC2E 8RF
