PROJECT #173 LAUNCHES DUBAI CHOCOLATE RUM
Declared by The Wall Street Journal as “the new Pumpkin Spice”[1] Dubai Chocolate – a mix of milk chocolate, pistachio cream and crispy filo pastry – has been setting social feeds (and taste buds) alight with the #dubaichocolate hashtag having achieved in excess of 20 billion views on TikTok alone[2].
Now, Project #173 brings the trend to spirits lovers with the launch of their new Dubai Chocolate Flavoured Rum (RRP £20.95 | Available from Master of Malt)
It is crafted around a core of quality Caribbean rum and naturally flavoured with indulgent layers of creamy chocolate and pistachio. Sip it neat, stir it into an Old Fashioned, shake it with a shot of Espresso or mix into a decadent cocktail. This one’s for the flavour fiends.
Project #173 is already known for its line-up of playful, premium flavoured rums, presented in their signature apothecary-style bottles. The range includes everything from Black Cherry, Smoked Chilli and Pumpkin Spice to Salted Caramel, Cherry Bakewell and Coconut.
Tasting Notes
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Nose: Marzipan and tiramisu, with chocolate mousse and pistachio cookies.
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Palate: Silky chocolate, candied almonds, pistachio ice cream, frangipane and baklava.
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Finish: Crème caramel, choc-chip muffins, maple pastries, and a smidge of Nesquik.
Cocktail Suggestion– Midnight Pistachio Velvet
Ingredients:
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50ml Project #173 Dubai Chocolate Rum
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20ml Irish cream (e.g. Baileys)
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30ml double cream
Garnish:
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Grated dark chocolate or cocoa powder
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Crushed pistachios
Method:
Shake ingredients with ice, strain into a coupe glass, garnish with grated chocolate and pistachios.
Available via Master of Malt at £20.95 (50cl, 42% ABV).
NOTES TO EDITORS
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Is Dubai Chocolate the Next Pumpkin Spice? Wall Street Journal
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TikTok advertising stats – TikTok




