Food

PROJECT #173 LAUNCHES DUBAI CHOCOLATE RUM

Declared by The Wall Street Journal as “the new Pumpkin Spice”[1] Dubai Chocolate – a mix of milk chocolate, pistachio cream and crispy filo pastry –  has been setting social feeds (and taste buds) alight with the #dubaichocolate hashtag having achieved in excess of 20 billion views on TikTok alone[2]

Now, Project #173 brings the trend to spirits lovers with the launch of their new Dubai Chocolate Flavoured Rum (RRP £20.95 | Available from Master of Malt)

It is crafted around a core of quality Caribbean rum and naturally flavoured with indulgent layers of creamy chocolate and pistachio. Sip it neat, stir it into an Old Fashioned, shake it with a shot of Espresso or mix into a decadent cocktail. This one’s for the flavour fiends.

Project #173 is already known for its line-up of playful, premium flavoured rums, presented in their signature apothecary-style bottles. The range includes everything from Black Cherry, Smoked Chilli and Pumpkin Spice to Salted Caramel, Cherry Bakewell and Coconut. 

Tasting Notes 

  • Nose: Marzipan and tiramisu, with chocolate mousse and pistachio cookies.

  • Palate: Silky chocolate, candied almonds, pistachio ice cream, frangipane and baklava.

  • Finish: Crème caramel, choc-chip muffins, maple pastries, and a smidge of Nesquik.

Cocktail Suggestion– Midnight Pistachio Velvet

Ingredients:

  • 50ml Project #173 Dubai Chocolate Rum

  • 20ml Irish cream (e.g. Baileys)

  • 30ml double cream

Garnish:

  • Grated dark chocolate or cocoa powder

  • Crushed pistachios 

Method:

Shake ingredients with ice, strain into a coupe glass, garnish with grated chocolate and pistachios.

Available via Master of Malt at £20.95 (50cl, 42% ABV). 

NOTES TO EDITORS 

  1. Is Dubai Chocolate the Next Pumpkin Spice? Wall Street Journal 

  2. TikTok advertising stats – TikTok