Fashion & Beauty

Queen of Beauty: Redefining Natural Aesthetics

In the refined world of aesthetic medicine, Palina Chayevich, known professionally as Apolinariya, stands out as a pioneer of subtle transformation. Founder of Queen of Beauty in Central London and Queen of Beauty Spa in Marbella, she has built an international reputation for precision, ethics, and artistry in advanced aesthetic medicine.

A Global Medical Journey

Originally from Belarus, Apolinariya’s path reflects both academic excellence and global ambition. After earning her medical degree in Ukraine, she pursued further studies in the Czech Republic and Spain, culminating in a Máster de Formación Permanente en Cirugía Estética y Técnicas Avanzadas.

In 2019, she made London her home, adding UK-accredited aesthetic qualifications to her credentials before opening her flagship clinic in the heart of the city.

Mastering the Art of Subtle Transformation

Apolinariya’s work is rooted in a belief that beauty should be refined, not redefined. Her clinical expertise spans a broad range of non-surgical rejuvenation techniques, including:

  • Anti-wrinkle and dermal filler treatments
  • Collagen-stimulating injectables
  • Sculptra-based buttock enhancement protocols
  • PDO thread lifting
  • Advanced facial and body sculpting

Her signature lies in achieving harmony and balance, enhancing natural contours while preserving each client’s individuality. Patients from around the world seek her for her restorative approach and her ability to correct complications from poorly executed treatments elsewhere.

An International Educator and Industry Voice

Recognised among the Top 40 Doctors Worldwide by the TR Doctors platform, Apolinariya has become a leading international trainer in advanced aesthetic techniques. Her masterclasses have reached practitioners in Europe, the Middle East, and Latin America – from Monaco to Dubai and Bogotá.

Each training adheres strictly to national regulations, with Apolinariya teaching only licensed medical professionals in countries where injectables are legally restricted to doctors.

Though her calendar is filled with global teaching engagements, her London clinic remains her base, where she continues to treat patients personally.

Technique and Philosophy

Her renowned combination protocol merges Sculptra (administered in deep layers) with PDO threads (placed superficially) to lift, sculpt, and stimulate collagen, achieving long-lasting, natural regeneration while avoiding complications like fibrosis or nodules.

But beyond technical skill, Apolinariya champions a medical and ethical approach to aesthetics: prioritising safety, education, and the emotional wellbeing of every patient.

“Aesthetics should enhance confidence, not change identity,” she says. “My mission is to bring medical-level safety, refined technique, and natural results to every client — and to raise training standards across the global industry.”

The Queen of Beauty Vision

Through her dual roles as practitioner and educator, Apolinariya is shaping the future of regenerative aesthetics — one that celebrates authenticity, science, and the art of subtle transformation.

Find out more > www.queenofbeautyuk.com