Swizzels unveils ‘spooktacular’ Halloween-themed Squashies ‘Squeletons’

LBritish sweet maker Swizzels is bringing a spooky surprise to Halloween celebrations with the launch of its first-ever Halloween-shaped Squashies.

The new foam Squashies Squeletons have arrived on the shelves of major supermarkets and convenience stores nationwide ahead of the spooky season. Featuring three skeleton shapes with flavours of Sour Apple, Strawberry, and Orange, they’re set to be a hit this Halloween.

Priced at £1.15 RRP, Swizzels highly anticipated Squashies Squeletons have a foamy, soft texture, perfect for Halloween fans looking for a ghoulishly good, sweet treat.

This Halloween, Swizzels will also be offering sweet fans its popular vegan-friendly Variety Bags, featuring Scrumptious Sweets, Luscious Lollies and Curious Chews. Priced from £1.25, these packs contain individually wrapped treats, ideal for parties, spooky gatherings, and sharing with trick-or-treaters.

The new Squashies Squeletons are set to steal the show in the Swizzels Halloween range, which also features seasonal favourites like Mummy Mix, Trick or Treat Lolly Mix and Monster Treats.

For those seeking a larger shareable treat packed with individually wrapped sweets, the Swizzels Sweet Shop Favourites Tub is a bestseller at Halloween. Priced from £5, it’s widely available at major supermarkets and convenience stores across the country.

Claire Lee, senior brand manager at Swizzels, said: “We’re excited to introduce our uniquely shaped Halloween treats, designed to help fans sweeten their Halloween celebrations.

“With flavours like Sour Apple, Strawberry, and Orange, our limited-edition Squashies Squeletons offer a frightfully fresh and exciting twist on the classic Squashies.

“Our ghoulishly good Variety Bags, Tubs, and Squashies Mini bags are also packed with treats for every trick-or-treater.

“Whether you’re hosting a Halloween party, greeting trick-or-treaters, or cozying up for a quiet night in, our Squashies Squeletons and Swizzels favourites are the ultimate treats for a spooktacular night. At Swizzels, we don’t do tricks, just tasty treats!”

The Swizzels Halloween range, featuring the new Squashies Squeletons, will be backed by a nationwide marketing campaign. This includes cinema ads across Pearl and Dean venues, targeted Video on Demand (VOD) spots, dynamic digital outdoor advertising, and engaging in-store promotions.