Umia Is Here: AI Nail-Art Scavenger Hunt Lands in London
London is about to get a nail-tech makeover and you’re invited. It’s a tech-meets-beauty adventure you don’t want to miss!
Umia, the innovative AI-powered beauty brand, is hiding sleek gel-nail machines in iconic spots around the city. Each location unlocks an exclusive nail art design for you to wear. Follow the clues on their social media (@umia.beauty and @umia.is.here), track down a station, and in just 2 minutes you’ll have a flawless gel manicure — no appointment needed. (Pro tip: show up with clean nails!)
I attended the press preview and it really is super cool how the machine works! It really is perfect for those with limited time on their hands to get nail art done.
But here’s what you guys really want to know!
How the Hunt Works
- Watch their social media clues
Umia teases new station drops and location hints via Instagram and TikTok. - Find a hidden Umia station
Each one is tucked away in a landmark or well-known London spot. - Scan & create
Use the machine’s interface to choose and unlock a design. - Snap & share
Document your journey and your nails on Insta or TikTok. Use #UmiaIsHere and tag @umia.beauty to enter the grand prize draw. - Collect them all and Complete the hunt to unlock a £50 reward.
Why You’ll Want to Take Part
- Speedy luxury: No salons, no waiting… 2 minutes to a perfect gel look.
- Beauty meets tech: It’s a glimpse at the future of automated beauty services.
- Fun & interactive: The scavenger aspect adds excitement… like a beauty quest through the city.
- Weekly glam update: Every station you unlock gets you a new design.
- Share & win: Your social posts serve double duty… showing off your nails and entering the draw.
Tips to Max Out Your Experience
- Follow both @umia.beauty and @umia.is.here so you don’t miss any clues.
- Wear simple or bare nails when you go, that means no polish, no gel, no acrylics.
- Bring a mini manicure kit (file, buffer) just in case your nails need prep.
- Charge your phone as you’ll want full battery for maps, scanning, and social sharing.
- Tag early, tag often: use #UmiaIsHere and tag @umia.beauty within your posts for a chance at the grand prize.
Who Should Play
- Beauty lovers who are always curious about the next-gen tech in their favourite treatments.
- Busy bees who want salon-level nails without booking weeks ahead.
- Anyone up for a citywide adventure, mixing beauty with movement and discovery.
Get ready, London… once the clues drop, it’s game on. Keep your eyes peeled, nails ready, and cameras primed. May the best beauty-tech scavenger win.
Whether you’re always too busy for nail appointments, a beauty lover, or simply up for a bit of fun, this is your chance to discover the future of nail care.
