110 YEARS OF TANG: HEINZ SALAD CREAM TEAMS UP WITH GRASSO FOR A LIMITED-EDITION MENU

This year, Heinz Salad Cream is celebrating a milestone that few sauces can boast—110 years of drizzling, dipping, and delighting the taste buds of Brits across the nation. And just like all great icons, Heinz Salad Cream knows that a birthday this big deserves more than just a day; it deserves a month-long celebration!

To mark this saucy occasion, Heinz is teaming up with TikTok’s viral culinary sensation, Grasso, to launch an exclusive menu, that’s as unique as it is delicious. Starting this month, superfans can immerse themselves in a special Heinz Salad Cream menu available at Grasso on Tuesdays for just £38—a price that’s almost as irresistible as the dishes themselves.

The menu features spins on some of Grasso’s best sellers – including saucing up their beloved Mozzarella Sticks with Salad Cream, a Salad Cream Ploughman’s Pizza, and as no party is complete without birthday cake, a Heinz Salad Cream Baked Kiwi Cheesecake.

Grasso, on Dean Street, Soho, specialises in Italian American inspired recipes, and has risen to TikTok fame this year. The Grasso family, with roots from Syracuse, Sicily, moved to New York and London in the middle of the last century. Their normal menu reflects this journey, and includes old classics, and Little Italy favourites.

When creating the Salad Cream menu Heinz worked closely with Grasso to develop a menu that would excite Gen Z and ignite a new love for Salad Cream amongst younger Heinz fans. Although the much-loved sauce is a staple across the UK delighting the generation already sold on the tangy taste and superior quality, many Gen Zers are yet to experiment with the sauce.

Thiago Rapp, Director of Taste Elevation, at Heinz said: “The 110th Birthday was the perfect occasion to celebrate one of our favourite sauces in a really unique and delicious way. We loved co-creating the Heinz Salad Cream menu with our friends at Grasso, coming together through a love for really tasty, high-quality food. We know from speaking to our fans across the country that Heinz Salad Cream is actually only eaten with salad 30% of the time! SO, what better way to delight our fans than with Heinz Salad Cream Caesar Salad and a Heinz Salad Cream Ploughman’s Pizza?!”

Heinz Salad Cream fans can book a table for four or more* to taste the tangy menu by emailing[email protected]. The menu is priced at £38 per person and includes the 3 courses. Drinks are not included.

Seanie Grasso, Founder of Grasso said: “As a family run restaurant, we’ve all enjoyed chipping in to put a Heinz Salad Cream spin on the classic Grasso dishes. Even our mum, Anna, who makes the desserts at Grasso, got involved. She’s a huge Salad Cream fan and was responsible for creating the Salad Cream cheesecake for the party. We’re really excited to show off the Salad Cream menu and hopefully show Grasso and Heinz fans just how versatile and delicious it is.”

So, when it comes to booking the tangiest table in town, It has to be Heinz.

Grasso can be located at: 81 Dean Street, London, W1D 3SW

And on socials at: www.instagram.com/grasso_soho

Tuesday 24th September

Tuesday 1st October

Tuesday 8th October

Heinz Salad Cream fans can book a table for four or more to taste the tangy menu by emailing[email protected] with a minimum of 48hours notice

The table will have up to 6 seats available, subject to availability.

£38 per person (excluding drinks)

Heinz Salad Cream Mozzarella Sticks, on our classic ‘nduja or tomato base, with Heinz Salad Cream drizzle

Heinz Salad Cream Ploughman’s Pizza

Heinz Salad Cream Baked Kiwi Cheesecake

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more by visitingwww.kraftheinzcompany.com or following us on LinkedIn.