
HP SAUCE BREAKS BREAKFAST BOUNDARIES – PARTNERING WITH WRIGHT BROTHERS FOR BOLD OYSTER PAIRING
Known for its iconic presence on the British breakfast table, HP Sauce has always been the trusty sidekick to morning favourites like the bacon sandwich, sausage sarnie, and the full English breakfast. A recent poll confirmed these classics as the top trio, with bacon leading the charge (52%), closely followed by sausages (51%), and the hearty full English (45%).*
But while these combos are undeniable, it seems that over two fifths (43%)* are ready to explore the sauce’s untapped potential—if only we knew where to start.
In a ground-breaking (or should we say shell-shocking) partnership, the iconic sauce beloved by Brits is joining forces with seafood specialists, Wright Brothers, to offer a daring new pairing: oysters and HP Sauce. Yes, you read that right.
Trend forecasters have been buzzing about oysters as the food trend of 2024, not to mention the millions of views #oysters are clocking up on TikTok, and Wright Brothers are at the helm of this tasty tide.
In a move that’s set to make waves, HP Sauce is diving headfirst into this seafood trend, proving that its tangy, spice-infused flavour isn’t just for breakfast. In fact, it’s the perfect partner for the ocean’s finest.
Oysters and HP Sauce might seem like an unexpected duo, but it’s a match made in culinary heaven. The rich umami and delicate sweetness of fresh oysters find a delightful balance with the tangy, vinegary bite of HP Sauce, creating a symphony of flavours that’s both surprising and satisfying. The sauce’s acidity cuts through the creamy texture of the oysters, enhancing their natural taste while adding a zesty depth that will leave taste buds swimming.
To celebrate the start of oyster season and encourage food enthusiasts to explore new horizons, HP Sauce and Wright Brothers are hosting a unique gastronomic experience: the HP Happy Hour.
From 5th September and for the following two months, seafood lovers can indulge in oysters with a tantalizing HP Hogwash for just £1 a pop.
But the culinary adventure doesn’t stop there. For those looking to dive deeper into the world of HP Sauce pairings, Wright Brothers will also be serving up a special treat: the HP Haddock Scotch of the Day. This culinary creation brings together the smoky, flaky goodness of haddock with the bold, tangy zest of HP Sauce, wrapped up in a perfectly cooked scotch egg.
Georgina Fotopoulou, Marketing Manager at HP said; “There’s no denying that the UK has a longstanding love affair with HP Sauce, and with the tangy brown stuff famous for complementing some of Britain’s most iconic meals – from fry ups to bacon butties – it’s basically a national treasure. But our partnership with The Wright Brothers brings a whole new combo to awaken the senses with a delicious umami boost – and with the nation’s eagerness to try new culinary experiences, we’re excited to bring this unexpected collab to life.”
Robin Hancock, Co-Founder and COO at Wright Brothers said; “We are excited to be teaming up with HP Sauce, a historical and iconic brand, for this campaign. Wright Brothers is all about oysters and seafood and we have come up with some great food pairings with HP sauce. We are looking forward to surprising all food loving generations with the flexibility of HP sauce with our delicious oysters and seafood.”
So, whether you’re a sauce superfan or a seafood connoisseur, this is your chance to raise the (oyster) bar and discover a new favourite pairing.
The HP Happy Hour will be available at all three Wright Brother locations from the 5th September including; Battersea, Borough and South Kensington, and oyster-goers are encouraged to visit www.thewrightbrothers.co.uk for full details on timings for promotion over the next two months.
For those based outside London, you can also get in on the oyster action! Throughout September, Wright Brothers at Home will offer Oysters with a DIY HP Hogwash Kit: A recipe card and all the HP Sauce you will need to whip up this delicious combination.

