C Section Awareness Month This April 2025!
Frida Baby and Frida Mom are celebrating C Section awareness month in April 2025 by launching their C Section Recovery Kit created specifically for maternal post-op recovery.
The latest NHS Maternity Statistics, which were published in December 2024, showed that 42% of all deliveries in 2023/24 were via Caesarean. Some of these are unplanned, leaving women unprepared for the physical impact on their bodies, and fumbling their way through the recovery process. Women are sent home unprepared, and once home, they’re left scouring message boards to hack their way through pain relief (like holding throw pillows against their incisions when coughing or sneezing). Culturally, we’ve done these women a disservice by painting a picture of C-Section mums as “lucky” to have skipped a vaginal delivery. Anyone who’s had a C-Section would agree there is no easy exit.
Their C Section Recovery Kit was created specifically for maternal post-op recovery. After the groundbreaking launch of Frida Mom’s first postpartum recovery line for vaginal births in the UK in 2021, the brand recently launched its innovative solutions to address the unique, and often-overlooked physical challenges new mums endure following a C-Section.
The fact that doctors have been performing C-sections for centuries, yet there’s been no innovation to support these women through such a major physical transformation into motherhood is astonishing,” says Chelsea Hirschhorn, Frida CEO and mom of 4. While other brands may view these one million moms a year as too small a consumer segment to invest in, “We believe every woman deserves to have an arsenal of effective, high quality, accessible solutions to navigate the postpartum recovery experience – regardless of how she got the baby out,” says Chelsea. “C-Section moms have been an afterthought when it comes to preparation, information and support, until now,” says Cheslea. “Our mission is to prepare women for these transformative life experiences, and in service of that mission we’ve taken a more holistic approach to serving this community by addressing all possible outcomes.”
The following products will be available at Amazon UK, John Lewis & Boots UK
- Upside Down Peri Bottle reduces bending over to wipe + gentle incision cleansing
- C-Section Disposable Underwear covers incision with stretchy, mesh-free wear
- C-Section Recovery Band protects incision from all sides & soothes with hot + cold therapy on belly + back
- Silicone Scar Patches promote healthy scar healing by covering the whole scar with dermatologist recommended silicone
- Postpartum Abdominal Support Binder provides targeted core compression & support after vaginal & C-Section deliveries
- C-Section Recovery Kit gives post-op body the attention it deserves all in one kit
