Discover the secret to resilient skin and hair at the AVEENO® Skin & Strength Studio in London

This July, AVEENO® invites guests to the Skin & Strength Studio, an exclusive weekend wellness event at London’s Soho Works, Dean Street. Open to the public on Saturday 11th and Sunday 12th July, this immersive experience has been designed as a calm, restorative space for guests to discover a complete approach to maintaining healthy body, skin, and hair.

The AVEENO® Skin & Strength Studio is an interactive wellness sanctuary, created to provide definitive, expert-led answers to skin, scalp and hair care. Through educational and engaging experiences, the studio will bring to life the powerful science behind the AVEENO® Adult and AVEENO® Haircare portfolios, guiding guests on their unique wellness journey.

Inside the studio, a curated programme of interactive workshops and expert-led sessions will be on offer, including:

The Locker Room: A relaxed space for conversation where guests can listen to exclusive content, including from GB Olympian Alice Dearing, whilst discovering educational content on post-workout bodycare and recovery using the AVEENO® skincare range.

The Skin & Strength Gym: In this bookable workshop, guests can join a trained skin coach to learn facial techniques using products like the new AVEENO® CALM+RESTORE® Oat Rich Cream, with tools such as gua shas to support the skin barrier.

The Calm & Restore Bar: Invites guests to discover the skin benefits of oat beta-glucan. After testing their skin hydration levels, they can enjoy a selection of delicious oat-based smoothies inspired by AVEENO®’s hero ingredient.

Lymphatic Drainage Classes: Led by a trained movement coach, these bookable classes will guide guests through gentle massage techniques to support circulation and detoxification, using the latest evolution of the brand’s iconic Body Oil Spray: the new AVEENO® Coconut & Vanilla Scented Body Oil Spray.

1-2-1 Skin Consultations: For truly personalised advice, guests can pre-book a consultation with a trained skin expert. These will help determine the perfect AVEENO® skincare routine, with products recommended from across the brand’s hero ranges.

1-2-1 Scalp Consultations: In a salon-style, pre-booked setting, a trichologist will conduct an analysis of the scalp, providing tailored recommendations from across the AVEENO® Haircare portfolio, including the popular Apple Cider Vinegar range and the new Strength & Length collection.

A host of other interactive elements, photo opportunities and restorative moments will also be available for guests to explore throughout the studio.

The AVEENO® Skin & Strength Studio is a physical manifestation of the brand’s commitment to harnessing nature and science to deliver tangible results. This unique and restorative event invites guests to step away from the everyday, providing expert-led tools and knowledge to build foundational strength for skin and hair. Guests will leave feeling calm, confident, and empowered to continue their wellness journey at home.

Event details: