Fashion & Beauty

A guide to Seven Dials

Seven Dials can be a maze, you can easily wonder around for hours, shopping, eating and enjoying the buzz of what Covent Garden has to offer. We have come up with a Seven Dials guide, giving you some tips on where to go to shop and dine.

If you’re starting the day off early, we would recommend you head to healthy cafe 26 Grains in Neal’s Yard, Neal’s Yard is the type of Courtyard you will see bloggers flock to, its colourful, photogenic and well it houses 26 Grains… Get yourself a delicious breakfast bowl, piled high with fruits and grains, giving you the perfect kick to start your day in Seven Dials.

Looking for something quirky? Tatty Divine on Monmouth street is the shop to visit, this may be a small shop but it’s full of surprises from Lobster necklaces, to wacky home accessories. The staff in there are full of character and they aim to please. You can even get yourself a personalised acrylic necklace, from your name to #GirlBoss. If you fancy creating your own masterpiece, you can sign up to one of their workshops on their website –

For the outdoorsy folks, head on over to Finisteere on Earlham street, Finisterre designs functional, sustainable and stylish clothes and accessories. Its the type of place you can pick yourself up a Nimbus jacket, a beanie hat and a sexy pair of waterproof trousers.

Beauty fanatics will be happy to know that The Abnormal Beauty Company has set up shop on Monmouth street. Where you can find cult beauty favourites NIOD and The Ordinary. Why is The Ordinary so popular? Well firstly you don’t have to get a second mortgage on your house if you intend to buy a salicylic acid toner, or a cutting edge antioxidant serum. The products range from £3.90 – £18.00, with products containing active ingredients and promises of better looking skin. NIOD has been around longer than The Ordinary, and we are massive fans of the Copper Amino Isolate Serum and Multi-Molecular Hyaluronic Complex. Ladies if you know, you know!

Another great beauty brand that sits nicely in Seven Dials is Khiels on Monmouth street. The highly trained Kiehl’s Customer Representatives are skincare experts, so we highly recommend you get a free skincare analysis to find out what products your skin needs. They also offers mini hand and face treatments.

Fresh is also a favourite among beauty fanatics and celebrities, they have an incredible range of skincare, bodycare, fragrance, haircare and candles. The staff are inviting and they know their stuff. Have a chat with them about your needs and treat your skin to what it deserves.

There are a couple fragrance boutiques in Seven Dials, the one that stood out the most to us was Miller Harris. The window display will stop you in your tracks and the beautiful scent that is pumped out of the store, will leave you in a beautiful smelling daze, leading you into the store. Head on downstairs to the Fragrance profiling room, where the staff masters will help you find the perfect scent based on your needs and scent desires.


Seven Dials caters for everyone, so much so, that they have Udderlicious on Earlham street, an ice cream parlour, providing dairy ice cream and vegan ice cream. So no need for vegans or lactose intolerant people to miss out. The vegan ice cream is dreamy!

Monmouth Kitchen, inside the The Radisson Blu Edwardian Mercer Street Hotel, is what I call 5 star dinning, the Peruvian-Italian fusion menu, is like nothing we’ve had before. You can get your hands on sea bass ceviche and chicken anticucho skewers along with delicate tuna tacos The flavours are unexpected, and they will leave your taste buds screaming for more.

Monmouth Coffee are for the Coffee connoisseurs, this is coffee at its finest! They specialise in single-origin coffee beans and filter coffee. Take your favourite coffee drinking loved one, and watch their eyes light up!

VanMoof have what we call uber sleek and SEXY city bikes! Not only are they stylish, they are functional and very secure too. If your bike does get stolen however, no need to despair, all VanMoof bikes have a tracking system. Once you report it to VanMoof, they will get their expert team to track down your bike. The electric bikes wont have you sweating after that long ride to work. They are a dream to ride and if you want to see what all the fuss is about, head on over and book yourself a test ride.

If after all that shopping in Seven Dials, you don’t have the energy to jump on the tube… Then don’t! Take your poor tired feet over to The Covent Garden hotel, where you can book yourself into one of their beautifully decorated rooms. Designed by Kit Kemp in her modern English style.

Now that we have given you some food for thought, go out there and explore Seven Dials, don’t be afraid to get lost, that’s the magic of the place (you will no doubt stumble across a few treasures).

Seven Dials –

Written by Nyla Sammons

Photography by Nyla Sammons
Retouching by Luke Mandie