AMERICAN EXPRESS RETURNS TO WIMBLEDON TO GIVE TENNIS FANS UNFORGETTABLE EXPERIENCES
American Express, Official Payment Partner of The Championships, today announced its plans to welcome tennis fans in July. The partnership with Wimbledon will bring a host of experiences to help fans get even more from the tennis they love.
The popular American Express Fan Experience, located in the Southern Village, returns bigger and better this year to help all tennis fans get more out of their time at Wimbledon. Sir Andy Murray OBE, two-time Wimbledon Champion and American Express Ambassador features in three interactive games within the Fan Experience. New for 2023, fans can play ‘Race to Wimbledon’, an interactive game that has been developed on Fortnite Creative, where players race past London landmarks, through Wimbledon village and onto the iconic Wimbledon Grounds in a quest to arrive at Centre Court in the fastest time possible.
Also returning is the American Express® Cardmember Lounge where Cardmembers and up to two guests can relax in an idyllic setting with private outdoor terrace access. This year the lounge also boasts an all-new Ralph Lauren merchandise personalisation station.
Throughout the Grounds Cardmembers will be able to pick up complimentary in-ear radios featuring a live broadcast of Centre Court, No.1 Court and the Wimbledon Radio Channel1. Cardmembers will also have the opportunity to receive a one-time statement credit of £20 when they cumulatively spend £120 or more onsite on their eligible American Express® Card throughout The Championships.2 If you can’t attend Wimbledon, Cardmembers can also enjoy an exclusive 20% discount at The Official Wimbledon Online Shop from the week before all the way to the week after The Championship (Monday 26 June to Sunday 23 July 2023). 3.
To further support the partnership, American Express will be launching a new above-the-line and social media campaign, that builds on its Member When creative platform – encapsulating how fans can “Feel it, taste it, see it #WithAmex”. This will include an out-of-home takeover at Wimbledon and Southfield stations, and on public transport along fans’ route to SW19.
Aaron Burke, Vice President, Global Brand Partnerships & Experiences at American Express said: “We’re thrilled to be back at The Championships this year and to continue our partnership with Wimbledon. From the return of our popular Cardmember Lounge, with its incredible view over the Grounds, the Amex Fan Experience, which is full of exciting ways to make more of your day at Wimbledon, and the other benefits and experiences we have for tennis fans onsite at SW19 and beyond the Grounds, our Wimbledon partnership remains a great example of our commitment to making tennis even better with Amex.”
Sir Andy Murray OBE, added: “I’ve had some of my biggest and best tennis experiences at Wimbledon, so I’m excited to be working alongside American Express once again to help tennis fans make their own memories. I pop up in all three of the interactive games that can be found in the American Express Fan Experience, so pay a visit and see if you can beat my score!”
Getting more from Wimbledon with Amex in 2023, highlights include:
AMERICAN EXPRESS FAN EXPERIENCE
The physical American Express Fan Experience returns bigger and better for 2023, to help visitors get more from their time at Wimbledon and will incorporate:
Fortnite: Race to Wimbledon
There’s a brand-new speed challenge created on Fortnite4, available for fans to play in game stations located within the Fan Experience; ‘Race to Wimbledon’ and off-site at wimbledon.com/racetowimbledon: where players race past London landmarks, through Wimbledon village and onto the iconic Wimbledon Grounds in a quest to arrive at Centre Court in the fastest time possible.
Find Andy & Centre Court Challenge
Enhanced from last year, there’s the popular “Find Andy” game which challenges fans’ attention-to-detail as they try to find Andy Murray in amongst a giant artwork of the Grounds. Fans can also test their accuracy under pressure with the “Centre Court Challenge”, where two to four competing fans are challenged to roll physical tennis balls as accurately as possible to hit an on-screen target. The more accurate the roll, the more points you score.
Trainer cleaning, in partnership with Jason Markk, the pioneer and trusted name in premium shoe care.
Postcard Station enabling fans the chance to send bespoke and personalised postcards to loved ones anywhere in the world, courtesy of American Express.
The American Express Fan Experience is open to all fans at Wimbledon, 10am-9pm in Week 1 and 10am-7pm in Week 2 of The Championships.
AMERICAN EXPRESS® CARDMEMBER LOUNGE
The American Express Cardmember Lounge will be back to offer all American Express Cardmembers an idyllic place to relax and step away from the crowds during the day at The Championships. A variety of drinks, along with a range of delicious sweet and savoury snacks will be available for purchase.
Ralph Lauren Partnership featuring a ‘Create Your Own’ area in the Cardmember Lounge. For the first time at Wimbledon, guests will be able to personalise a section of Ralph Lauren products and accessories, including the iconic Polo Shirt, with Wimbledon 2023 custom designs, including two exclusives only available in the Cardmember Lounge.
Sipsmith Partnership continues offering Cardmembers and their guests a specially designed Sipsmith menu, with three bespoke cocktails, all of which can be substituted with Sipsmith FreeGlider Non-Alcoholic Spirit. To complete their perfect summer drink, guests on the terrace will be offered to pick their own garnish, from a growing selection of fresh mint, lavender and rosemary from the new ‘Garnish Garden’ on the copper gin trike on the Lounge’s Garden Terrace.
American Express Cardmembers will also receive 10% off their bill in the Cardmember Lounge when they pay on their Amex Card. T&Cs apply.5
To gain entry, Cardmembers should head to the Lounge located between Courts 3 and 12 to take advantage of the space. Access is provided on a first come, first served basis, subject to capacity. Cardmembers may obtain access by showing any valid American Express® Card, and enter with up to two guests. The lounge is open 10:30am – 7pm with last entry at 6:30pm.
AMERICAN EXPRESS COMPLIMENTARY RADIOS
Once again, this year, American Express is offering its much sought-after complimentary in-ear radios for Cardmembers, to bring them closer to all the on-court action. Fans will be able to tune-in to live commentary across the three official Wimbledon channels. The radios will be available from the American Express mobile kiosks across the Grounds, as well as in the Cardmember Lounge, Fan Experience and in the Queue. As in previous years, Cardmembers will have the option to hand their radios back at several exit gates at the end of their day, to be returned and recycled.
OTHER ON-SITE BENEFITS
Cardmembers will also have the opportunity to receive a one-time statement credit of £20 when they cumulatively spend £120 or more onsite on their eligible American Express® Card over the course of The Championships and enjoy an exclusive 20% discount at The official Wimbledon Online Shop from the week before all the way to the week after The Championship (from Monday 23 June to Sunday 23 July).
Cardmembers can enrol in the spend offer via the Amex App ahead of their visit or at any of the onsite kiosks, the Fan Experience, Cardmember Lounge, and in the Queue, with the help of an American Express Brand Ambassador.
BEYOND THE GROUNDS
The Queue, SW19
With the return of the Queue in 2023, fans waiting to enter the Grounds will have the opportunity to have their photo taken at the popular “Chair of Champions” – a Wimbledon inspired photo moment.
Centurion Lounge, Heathrow
American Express will be bringing the Wimbledon experience to the Centurion Lounge at Heathrow Airport, throughout the Championships. To mirror the on-site activity, visitors will have access to trainer cleaning in partnership with Jason Markk, Sipsmith cocktails and many surprise giveaways within the lounge for Centurion and Platinum Cardmembers.
The Hill, New York
Following the success last year, tennis fans in New York will be able to attend screenings of The Championships and surprise music performances at The Hill in New York at Pier 6 in Brooklyn Bridge Park from 14 to 16 July. During Finals weekend, American Express will bring back the iconic Chair of Champions, alongside reserved Cardmember seating and other giveaways.
LAST MINUTE TICKETS
American Express will also continue with their hugely popular ‘Last Minute Ticket’ offering this year, providing Cardmembers an exclusive opportunity to get hold of coveted Centre Court tickets for them and a friend or family member. Limited tickets will be available on a first-come-first-served basis for every day of the event, including Finals weekend. Fans should keep a look out on American Express’ social channels for more information.
THE CHAMPIONSHIPS 2024 PRESALE
American Express Cardmembers can also receive early access to exclusive hospitality tickets for The Championships 2024 by using their American Express Card to book an official hospitality experience. This includes reserved seats at Centre Court or No. 1 Court, and award-winning hospitality from Wimbledon’s Official Hospitality partner, Keith Prowse. Packages are available for each day of The Championships from Monday 1 July to Sunday 14 July 2024. Limited availability. Presale tickets available: Monday 17 July 2023 at 2pm BST – Monday 21 August 2023 at 10am BST. You can purchase at www.keithprowse.co.uk/
