ASTRID & MIYU LAUNCH THE A&M CAFÉ, OPENING WITHIN THEIR FIRST GLOBAL FLAGSHIP STORE IN LONDON’S CARNABY STREET

Cult jewellery brand Astrid & Miyu launches the first A&M Café, as part of their new global flagship store, House of A&M. The café opened its doors alongside the store on Saturday 17th August, offering a rotating menu of beverages and refreshments.

The first-of-its-kind A&M Café, located on the upper floor of the store, is complete with comfortable seating designed for customers to relax and unwind. The Café will feature a rotating menu from a range of different partners, kicking off with a bespoke matcha menu from Cha Oom. The matcha menu will offer insta-friendly options such as Sparkling Strawberry Matcha and Cold Foam Matcha Lattes, encouraging shoppers to hang-out, meet with friends and take a break.

The new concept store, House of A&M is set in 1900sqft across two floors, and will spotlight their much-loved services offering, with an impressive three welding stations for bracelets and anklets, as well as three studios for piercing and fine-line tattoos. The experiential retail space will house exclusive House of A&M product, alongside seasonal and core collections throughout the store.  An innovative purchasing process for shoppers is in place, whereby consumers will order via store staff and be directed to the A&M Kiosk upstairs to collect their beautifully packaged pieces.

The space, designed by Seen Studios, will also feature unique design elements such as a 1.3m diameter frosted dome, containing a kinetic mobile of LEDs and other lighting elements to create an abstract 3D orb, a focal point on the store’s ground floor and visible from the shop windows outside. The entire store has been designed with Astrid & Miyu’s iconic brand colours in mind, bringing together their soft pinks and neutrals with eye-catching lighting and reflective surfaces.

Connie Nam, Astrid & Miyu’s founder, commented ““We are so excited to open our first A&M signature café, which will bring its own heartbeat to our flagship store. This concept is not just a café, but a HOAM away home home for friends, colleagues and loved ones to catch up over really top quality matcha and coffee.”

The A&M Café will open to the public within House of A&M  based at 5-7 Foubert’s Place, London, W1F 7PY.

Opening Hours:

Monday- Thursday 10-7pm,

Friday and Saturday 10-8pm

Sundays 12-6pm