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BACARDI-MARTINI LIMITED SHAKES UP LONDON COCKTAIL WEEK WITH SERIES OF EXPERIENCES AT THE CAPITAL’S BEST BARS

Bacardi-Martini Limited is partnering with the London Cocktail Week – the biggest city-wide celebration of cocktails in the world – with a series of exciting experiences across London.

Now taking place throughout the month of October for the first time ever, the festival has committed to helping London’s cocktail industry get back on its feet.

Bacardi-Martini Limited, which distributes iconic brands including BACARDÍ rum®, BOMBAY SAPPHIRE® gin and GREY GOOSE® vodka, will welcome drinkers back into the capital’s best bars, with masterclasses, creative workshops, immersive experiences, DJ sets and more, whilst adhering to all Government guidelines.

To inspire cocktail lovers, Bacardi has curated a series of unique and exciting events that tap into many of the nation’s favourite passions: travel, music, nature and culture. There’s something for everyone, from a secret hideout in one of London’s most luxurious hotels, to an immersive jungle treehouse.

Visitors to London Cocktail Week can purchase a £15 festival wristband, which is valid for the entire month of October and unlocks access to cocktail tours and £6 Signature Serves in hundreds of the best bars in London – selected by the organisers for excellence.

Head of Brand Advocacy at Bacardi-Martini Limited, Shervene Blackburn, says, “We are delighted that people are now able to return to their favourite bars, even if things aren’t back to normal. We’ve worked hard with our partners at London Cocktail Week to curate a schedule that taps into the passion points of the nation and will also provide a safe and responsible way to enjoy this year’s festival in line with the Government guidelines. From nature enthusiasts and creatives, to music lovers and cocktail connoisseurs, Bacardi has something for everyone.”

Bacardi’s London Cocktail Week events are below:

1. ESCAPE TO NATURE with BOMBAY SAPPHIRE® gin, MARTINI® vermouth and ST-GERMAIN® liqueur
· ABOUT: Inspired by the natural world, this series of small creative workshops and masterclasses will be hosted by BOMBAY SAPPHIRE® gin, MARTINI® vermouth and
ST-GERMAIN® liqueur. Create your own tonic water for a personalised G&T, stir your creativity with a screen-printing workshop, or learn how to make exquisite flowers bouquets. Email Hello@Albielondon.com to book.
· WHERE: The Mezzanine, Hoxton Southwark, 40 Blackfriars Rd, South Bank, London, SE1 8NY
· WHEN: 6pm – 7:30pm every Wednesday throughout October
· PRICE: Wednesday masterclasses are £15 per person


2. GET YOUR CREATIVE CULTURE FIX at Mr Foggs
· Let your creativity run wild and become one with nature at the Mr Foggs House of Botanicals. Join one of the weekly workshops and allow your palette to explore the natural, aromatic flavours released by BOMBAY SAPPHIRE® gin’s precious botanicals in a delicious cocktail, after creating and dressing your own natural mini terrarium with experts, the ‘Botanical Boys’.

· WHERE: Mr Foggs House of Botanicals, 48 Newman St, W1T 1QQ
· WHEN: 14th, 21st, 28th October
· PRICE: Cocktails from £6


3. WELCOME TO THE JUNGLE with BACARDÍ®
· ABOUT: Teaming up with BACARDÍ®, London Cocktail Club has converted its Bethnal Green mezzanine into an immersive jungle tree house. Visitors will have the chance to listen to Caribbean-inspired DJ sets as they dive into the world of BACARDÍ®’s barrel-aged rums, learn about the unique Caribbean ageing process, while tasting rums and classic cocktails such as the Mai Tai. Masterclasses will be co-hosted by founder of Fix8 Freya Twigden and guests can enjoy three aged rum classic cocktails. Email reservations@londoncocktailclub.co.uk to book.
· WHERE: London Cocktail Club, Arch 253 Paradise Row, Bethnal Green, London, E2 9LE
· WHEN: 6pm – 8pm every Thursday from 8th October until the end of the month
· PRICE: Masterclasses are £30 per person

4. LOSE YOURSELF IN MUSIC with BACARDÍ®
· ABOUT: Do what moves you, and lose yourself in the rhythm, at the BACARDÍ Mojito Remix pop-up event. Let the hypnotic beats guide you through an immersive cocktail experience where you can enjoy some music themed cocktails curated by Callooh Callay, and also remix your very own BACARDÍ mojito. Breathe in the essence of the venue’s live mint wall and choose your own variety to create a flavour that’s refreshingly unique. #dowhatmovesyou #bacardicalloohmojitoremix
· WHERE: Callooh Callay, 65 Rivington Street, London, EC2A 3AY
· WHEN: 26/10/2020 – 1/11/2020, 6-10PM
· PRICE: Cocktails from £6



5. TRAVEL TO A SECRET DESTINATION with GREY GOOSE® vodka
· ABOUT: Hidden within the luxurious Sea Containers hotel on the Southbank, GREY GOOSE® vodka will allow guests to sample something out of the ordinary with a refreshing and seasonal limited-edition menu at the secret bar
· WHERE: Sea Containers, 20 Upper Ground, South Bank, London, SE1 9PD
· WHEN: Every day throughout October
· PRICE: Cocktails from £6



6. THE JOIE DE VIVRE OF FRANCE IS EAST LONDON BOUND
· ABOUT: Transporting drinkers across the channel, Pavilion Bleu is an intrinsically French hideout in East London. Shuck oysters whilst sipping martini cocktails, sample spritzes whilst sharing delicious “assiettes” of snacks or enjoy aperitifs featuring GREY GOOSE® vodka and ST-GERMAIN® liqueur to some Parisian beats.
· WHERE: Coupette, 423 Bethnal Green Rd, London, E2 0AN
· WHEN: From 5pm, every day throughout October
· PRICE: Cocktails from £6


For more information about Bacardi’s London Cocktail Week events, visit: https://bit.ly/35OvDX0




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