From 1-3 May the Business Design Centre in Islington was transformed into a hub for some of London’s fittest women to celebrate all that’s hip and healthy in the fitness industry – in the form of the Be:Fit festival.
The convention, which was overflowing with more toned abs and impressive glutes than a music video, was crammed full of stalls showcasing the latest juice drinks, snack bars and workout gear. And with so many free samples on offer it was a good thing the Reebok Fitness centre was holding some of the capital’s best workout classes. These ranged from Insanity and Barry’s Bootcamp to Boom Cycle and Barre by Frame – a session “sweating out the mountain of protein bars I’ve just eaten,” as I heard one festival-goer exclaim, was just what was needed.
But it wasn’t all about high-energy fitness classes and how to fuel them. The venue also housed a relaxation area dedicated to massages (and yes there were free tasters there too) and the indulgent Luxe Lounge – hosted by Harpers Bazaar where VIP ticket holders could experience a dedicated concierge service, a 30 minute sports massage and a free luxury tote bag brimming full of goodies.
As if that wasn’t enough of an incentive to get your arse into gear and sprint on down (ok, in my case stroll leisurely) to the festival, the packed 3-day programme also included expert talks from those in the know – the highlights being Victoria Pendleton and Women’s Health, Madeleine Shaw (author of Get The Glow) and Denise Lewis.
Also making an intriguing appearance was the Total Greek Yogurt Kitchen, hosted by celebrity chefs Sophie Michell and Lesley Walters. Now, like me, you may be sceptical as to how many dishes can incorporate Greek yogurt and still be appealing, but after watching one of the many demonstrations held throughout the weekend I can conclude that all my scepticism had vanished and I shall be buying it in bulk in an attempt to recreate some of my most loved dishes in a healthier form (think pizza and salad dressings).
It is easy to see why the Be:Fit festival has grown since its first venture in 2014.
There was a lot to learn and with so many inspirational women on hand to give out advice you would be hard pushed to come away from the event without a new found bout of motivation. And if that wasn’t enough of a push for you to take your health and fitness regime up a notch, the Amazonian like women jiggling away whilst demonstrating the latest exercise equipment would have been sure to do it.
Written by Laura Hill