Fashion & Beauty

Feel your optimum every day.  

Award-winning Spanish medicinal mushroom experts Hifas da Terra combine the nutritional power of the Atlantic to create OPTIMUM, a NEW eco-luxury women’s nutraceutical beauty and wellness supplement.

The world’s number one researcher of mushrooms, Hifas Da Terra, has launched OPTIMUM, their new eco-luxury beauty and wellness supplement, which combines the power of organic medicinal mushrooms with nutritional ingredients of the Atlantic land and sea to support optimal health and radiance.

Founded by world-class scientists, Hifas da Terra is the leading multinational biotech company in the sustainable development of medicinal mushroom products. Their expertise is based on 25 years of research and development, and their dedication to research, science, and product innovation has established them as a leader in this sector.  They have received 13 awards for innovation, business excellence, and commitment to environmental conservation. Hifas also has one of the largest private organic fungal reserves in Europe.

OPTIMUM by Hifas da Terra is formulated with scientifically researched natural ingredients from the Atlantic region of Northern Spain, including organic adaptogens, medicinal mushrooms, botanicals, prebiotics and probiotics. These ingredients optimise beauty, balance hormones, elevate mood, and support energy, digestive, and immune systems for optimal well-being.  Last Autumn, the European launch in Madrid has already seen media coverage in Spanish VOGUE, Glamour, and Vanity Fair… and now OPTIMUM has arrived in the UK, with their first retail partner launch in Harrods flagship store in Knightsbridge.

Welcome OPTIMUM. After decades of research and following thousands of years of ancient wisdom, OPTIMUM is set to be the new luxury wellness supplement for modern times. Each active natural ingredient in OPTIMUM is sourced from the pristine Atlantic Ocean and surrounding coast and has specifically been selected to enhance wellness and natural beauty whilst working synergistically with mind and body. The formula is designed to balance the digestive and immune systems, and the ingredients are backed by robust scientific evidence.

A bespoke formula to support women during modern times, OPTIMUM is a unique formulation that combines the best of the earth, including pure organic medicinal mushroom extracts, with the best of the sea, including seaweed, chlorella, and marine collagen. The  beauty and wellbeing benefits of OPTIMUM include:

Immunity:  Organic Cordyceps, Lion’s Mane and Reishi Mushroom Extract, elderflower extract, probiotics including Lactobacillus plantarum, Lactobacillus brevis, as well as plant extracts including Spirulina, and Chlorella
Vitality and focus: Organic Cordyceps extract, spirulina, and chlorella
Stress and anxiety: Organic Reishi extract, Standardised Saffron extract
Sleep: Organic Reishi extract, Standardised Saffron extract
Digestive wellness: Organic Lion’s Mane extract, Lactobacillus plantarum,  Lactobacillus brevis
Beauty: Organic Reishi extract, Elderflower flor extract, Standardised Saffron extract, Spirulina, Chlorella, plus Hydrolysed marine Collagen and Hydrolysed marine Elastin

What to expect from OPTIMUM

“From the first month of taking OPTIMUM, you will feel more energised with increased vitality for everyday tasks and have more energy to face the day-to-day,” says Cristina Serrano of Hifas da Terra, who was closely involved in developing the supplement. “By the second month, you will notice improved digestion and a more relaxed and stable mood. In the third month, your immune system will be stronger, and you will notice radiant skin and stronger hair and nails. From the fourth month onwards, you will notice maintenance of stronger hair and nails, more glowing, radiant skin, better immunity and an ability to concentrate and focus more easily.”

The price of Optimum starts at £65.00 for a month’s supply and £85.00 for the initial order with the limited edition reusable rose gold bottle. Available exclusively in Harrods and