Dacia launches the world’s first mud wash to get the nation ‘adventure ready’ for the New Year
The Dacia ‘Adventure Ready’ Mud Wash launches as almost half (40%) of 4×4 drivers admit to never having taken their car off-road. The Dacia Duster is now available ‘Adventure Ready’ (pre-muddied), or ‘Showroom Ready’ – offering the perfect choice for adventure seeking car buyers.
Reimagining the car wash, the first-of-its-kind free service will swap suds for mud to get the nation in the mood for a year of adventures in 2022, as almost a quarter of Brits (22 per cent) admit to washing their car once a week. The launch comes after new research reveals that 4 in ten (40 per cent) of 4×4 drivers have never taken their car off road, while a further fifth (19 per cent) admit they’ve never even driven their 4×4 down a dirt track. Researchers polled 1,000 city-dwelling 4×4 owners and discovered they’ve hardly got their wheels muddy. According to the survey, over a third (67 per cent) said the closest owners of off-road vehicles have come to tackling “challenging terrain” is negotiating the speed bumps on the school run. 17 per cent of those polled also said they wished they could be more adventurous with their 4×4, with one in ten (13 per cent) saying their family isn’t very adventurous.
Luke Broad, Brand Director for Dacia UK and Ireland comments: “Our ‘Adventure Ready’ Mud Wash is about setting car buyers up for a year of adventure and embracing all that comes with it. The Dacia Duster is the perfect all-terrain vehicle to get Brits out into our fantastic countryside more often. For those feeling like their 4×4 is more at home on the school run than a mud run, the Mud Wash aims to inspire them to swap the telly for wellies and get off the beaten track this year!” Available at Dacia’s London West showroom on Tuesday 18th January from 11am – 2pm, Dacia’s anti-clean team will liberally and skilfully apply mud to vehicles, covering the lower body and wheel arches. After your specialist mud wash, the team will ensure that you are not only adventure ready, but road ready to safely navigate whatever adventures are coming your way. The result – immediate bragging rights as friends ask what you have been doing over the weekend!
The Mud Wash will be available via pre-booked appointments only at Dacia London West. To book a first come-first serve appointment, please visit www.dacia.co.uk/adventure-ready by 12th January.
All is not lost for thrill-seeking families. When asked what activites 4×4 owners would like to try in the New Year, nearly half (46 per cent) would like to go on a road trip, with seaside adventures (42 per cent) and countryside drives (37 per cent) proving the most popular. With this in mind, Dacia has created the ultimate ‘Mucket List’ to further encourage families to embrace adventure this year. Consisting of outdoor activities, road-trips and fun things to do; it’s the perfect on-the-road companion**. Being outdoors, going on aventures and embracing the mud represents Dacia’s closeness to nature. It is a powerful reference to a terrain where Dacia vehicles, like the iconic Duster, come into their own.
The New Dacia Duster is a family SUV with a trailblazing spirit. The model delivers the robustness and comfort for which it is famous for and has been updated with refreshed design elements, advanced features and technology. As versatile as ever, the New Duster is available in two-wheel drive and four-wheel-drive versions. With high ground clearance and four-wheel-drive versions offering a 4×4 Monitor, it means the Duster truly is at home on both the road and off the beaten track. Available from £14,295 on the road, the New Dacia Duster is the perfect example of delivering the best-value-for-money without compromising on quality. Since 2019, the Duster has sold more than 1.9 million vehicles and is recognised as Europe’s most popular SUV for retail sales.
*Participants of the ‘Adventure Ready’ Mud Wash are asked to follow terms & conditions which can be viewed here: www.dacia.co.uk/adventure-ready
DACIA’S MUCKET LIST: **Dacia’s top ten adventure recommendations for you and your family to pack up the car, get back out in nature and head off on your next adventure:
1. Wild Camping in Dartmoor 2. Picnic in the Peak District 3. Scavenger hunt at Fromby Beach 4. Family trek in Northumberland 5. Sea kayaking in North Wales 6. BBQ with the family on St Ives Beach 7. Bike ride in Norwich 8. Wild swmming in the Lake District 9. Learn to surf at Fistral Beach 10. Explore the historical Lochs of Harray and Stenness