Loving Tan Launches the First-Ever Express Serum and Tanning Lotion, Revolutionising the Self-Tan Market
Loving Tan has launched the 2 HR Express Face Tanning Serum (£31.95 for 30ml) and the 2 HR Express Tanning Lotion (£31.95 for 100ml), offering a skincare-infused, natural-looking tan in just 2 hours.
Building on 14 years of expertise in creating the world’s leading premium, performance-driven self-tan products, these dermatologically tested, highly advanced formulas are the first express lotion and serum on the market! These new products will join the brand’s globally bestselling 2 HR Express Mousse, further enhancing its lineup of fast-acting, salon-quality self-tanning options.2 HR Express Face Tanning Serum (£31.95 for 30ml)
A breakthrough formula in the fastest-growing tanning product format (serums/drops), the 2 HR Express Face Tanning Serum is a lightweight serum that provides intense hydration for a fast-acting, natural-looking tan after just 2 hours. The serum is enriched with a blend of hyaluronic acid and vitamin B5 for intense hydration, along with chamomile extract to brighten the skin and help combat oxidative stress.
A hydrating twist on Loving Tan’s global bestselling 2 HR Express Mousse, this formula achieves the same results you know and love—just more hydrating and longer lasting than ever before. Enriched with shea butter to hydrate, coffee extract to improve skin texture, and açai extract to help protect the skin from environmental stressors. This quick-drying, lightweight lotion will instantly bronze the skin while the natural-looking tan develops.
Clinically proven results: 95% of participants said that the 2 HR Express Tanning Lotion is great for all skin types and saw an increase in skin hydration immediately after the very first application. 91% said they looked radiant and bronzed after use and 86% said the lotion was fast absorbing and fast drying. *Based on 22 participants in a clinical trial of the 2 HR Express Tanning Lotion Loving Tan’s 2 HR Express products are proudly Australian made, dermatologically tested, cruelty free and vegan friendly.
