• Bring the good vibes home this February with each sip of Kopparberg’s new Passionfruit & Orange Cider
  • Want to maximise the citrus and exotic taste? Serve Kopparberg Passionfruit & Orange over ice and enjoy the refreshingly crisp taste
  • With spring just around the corner, toast to the brighter days ahead with the new cider flavour available at selected Sainsbury’s stores from 14th February

Kopparberg, leaders in premium fruit refreshment, has announced the launch of its new Passionfruit & Orange Cider, following the recent success of the flavour in its gin range. The new cider combines the citrus flavour of orange with the exotic notes of passionfruit, for the perfect cider serve with a fruity twist. Available exclusively at Sainsbury’s from Valentine’s Day, 14th February, the new cider blends together a perfect pair of fruit flavours and it is sure to get you in the mood for the imminent longer days and warmer weather.

Rob Salvesen, Head of Marketing at Kopparberg, comments: “As we’re readily anticipating that first drink out of lockdown, we wanted to create a flavour that reminds Kopparberg drinkers that great times are ahead of us, as we look forward to a summer outdoors where we once again can make lasting memories with friends, whether that’s the first time back to the park with your best mate, or in your favourite beer-garden.”

As the days get longer and we’re looking ahead to those evenings outside with friends, experience the first taste of spring by indulging in the vibrant taste of Kopparberg Passionfruit & Orange Cider from the comfort of your own home. Whether you’re hosting a Zoom quiz with mates, cooking your favourite meal kit or bingeing yet another Netflix series, Kopparberg Passionfruit & Orange Cider is the perfect drink for every occasion; best served in a glass, over mountains of ice.

  • Kopparberg Passionfruit & Orange Cider will be available for £1.90 per bottle for 500ml and £12 for a 10x330ml can pack

  • ABV of Kopparberg Passionfruit & Orange Cider is 4%

  • Variant will be available from selected Sainsbury’s stores on 14th February 2021

What is Kopparberg? The Swedish town of Kopparberg has been home to Kopparberg Bryggeri (brewery) since 1882.  More than 130 years later, the brewery maintains its independent production of the best-selling and tasting fruit cider that’s loved across the globe.

Kopparberg now boasts a portfolio of fruit refreshment products both within and outside of the fruit cider category, including the recently launched Kopparberg Premium Gin and Kopparberg Rum, a range of premium gins and rums with the distinctive flavours that made Kopparberg famous. Enjoy Kopparberg with friends to unlock the feeling of the best times outside.

For more information visit:, @KopparbergUK on Twitter and Instagram or