The Ice Breaker: Knoops brings London’s coolest summer challenge to Notting Hill

• Knoops launches The Ice Breaker, a giant frozen challenge where chocolate lovers can chip away at an ice sculpture to reveal hidden prizes, including free drinks for a month
• Head down to Knoops in Notting Hill, Thursday 23 July, from 12pm to 8pm (or until the ice melts!)
• Celebrate the launch of Knoops’ first-ever Frozen Hot Chocolate, blended with crushed ice for the ultimate refreshing summer serve

It looks like summer 2026 isn’t done with the heatwaves just yet, and to help, Knoops is serving up the ultimate cool-down.

The chocolate drink experts are bringing a giant Ice Breaker challenge to Notting Hill this July – an unmissable summer experience featuring a giant ice sculpture inspired by the brand’s iconic iced drink cup. Inside? A treasure trove of prizes waiting to be uncovered by lucky ice-breakers, including free drinks for a month, or a money-can’t-buy chocolate tasting session with Knoops founder and real-life chocolate visionary, Jens Knoop.

Location: Knoops Notting Hill, 199 Portobello Road, London W11 1LU
Date: Thursday 23 July 2026
Time: 12pm–8pm (or until the ice melts!)

For one day only, Londoners can take part in the Ice Breaker challenge, armed with mini–ice picks (and safety goggles, naturally), to (literally) chip away at the towering frozen installation for their chance to win a whole host of prizes: from free drinks for a month, a £50 gift voucher, goodies to take home and an exclusive chance to meet Knoops founder Jens and hear all his chocolate secrets.

Created as one of London’s coolest summer experiences, The Ice Breaker celebrates the launch of Knoops’ first-ever Frozen Hot Chocolate. Throughout the day, visitors can tackle the frozen challenge, uncover hidden prizes, enjoy complimentary samples of the brand-new drink and immerse themselves in a one-day-only pop-up designed to help Londoners beat the heat. But there is a catch: hopeful ice-breakers will need to move fast. The experience runs from 12pm until 8pm – or, in true summer style, until the ice melts.

The handcrafted sculpture takes inspiration from the new menu addition, which transforms Knoops’ signature chocolate experience into an irresistibly smooth, icy treat made for heatwave season. Guests can create their perfect frozen chocolate moment by choosing between a sweet and silky 28% White Chocolate option or a rich yet refreshing 54% Dark Chocolate serve. Alongside Knoops’ existing iced chocolate drinks and milkshakes, the new frozen hot chocolate completes the perfect summer line up of refreshments – no matter the time of day or occasion.

Please note that the above image is AI generated of what the stunt could look like when it happens