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Altitude Academy Is Coming To Canary Wharf

American Airlines and British Airways bring the Best of Both Worlds to Canary Wharf with the Altitude Academy. This two-day immersive experience includes the chance to win business class flights to the USA!

What is the Altitude Academy I hear you ask? Well American Airlines and British Airways have created a unique two-day experience in the heart of Canary Wharf, where consumers can sample the on-board premium experience without leaving the ground.

From 19th – 20th September, the Altitude Academy will invite passers-by to enjoy a series of unique experiences and discover their personal flyer style.

To find their flyer style, guests will navigate through four one-of-a-kind zones that showcase both the different flying personas and the American Airlines and British Airways on-board experience across the Atlantic.

  1. The Go Getters – Making things happen by staying connected when flying to over 240 North American destinations. Guests are challenged to take part in the ‘Great Transatlantic Plane Race’ for a chance to win business class flights to the States.
  2. The Dreamers – Comfort seekers who always arrive well-rested and ready for action. Guests can escape to a world of dream-like comfort and stop for a stunning photo opportunity in the clouds.
  3. The Escapist – Lovers of just kicking back and immersing themselves in endless entertainment. Guests enter a world of entertainment to discover the latest on board line up, and have the chance to win business class flights to Los Angeles.
  4. The Connoisseur – Driven by a desire to taste new flavours and experiences. Guests dine under the stars to get a flavour of the finest food and drink, and discover delicious dining options in the air and on the ground.

Janelle Anderson, Vice President of Global Marketing said: “We are delighted to launch our fully immersive and interactive Altitude Academy in the heart of London’s Canary Wharf. American is investing more than $3billion dollars in the premium customer experience, and the Altitude Academy allows Londoners to sample the premium onboard product and service that American and British Airways offers, with no passport or boarding pass required!”

Food and drink throughout the experience will showcase the very best of both US and UK cuisine and will be provided by luxury hospitality group rhubarb, who cater for over 600 passengers a day at the American Airlines first and business-class lounges at Heathrow Airport.

The Altitude Academy is free to attend and will open in Jubilee Plaza, in front of Canary Wharf station, from 11am – 7pm on Wednesday 19th and 7am – 7pm on Thursday 20th September.


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