Deliveroo launches new ‘Full Life’ campaign with Maya Jama
As restrictions release and hospitality sectors prepare to fully welcome us back, many of us are looking forward to socialising and dining out again. However, food for thought; according to a report compiled by the Commons Environment, Food and Rural Affairs Committee, ‘there are 5.9 million adults in the UK who experienced food poverty in the six months up to February and 1.7 million children living in food-insecure households.’ This has been exacerbated by the pandemic with more individuals and families facing increased hardship.
Alongside the need for policy change, community led projects and collaborative partnerships are important to help tackle the food poverty crisis in the UK. Following their continued efforts to support the NHS, frontline workers and vulnerable people during the pandemic, Deliveroo has recently launched its ‘Full Life’ campaign to raise awareness of the food poverty crisis.
The ‘Full Life’ campaign will see them working in partnership with The Felix Project, FareShare, The Pret Foundation, Co Op and Waitrose. Utilising their unique network of grocers, partners, restaurants and riders, Full Life will support communities in more than 200 cities and towns where Deliveroo operates. Their first initiative is to deliver one million meals to communities in need across the UK, delivered to hundreds of charities such as St Mungos, Lookahead, Centrepoint, and YMCA – households and families in need. This is just the start of their pledge to help bring about lasting change to food insecurity in the UK.
Following in the footsteps of Marcus Rushford raising public awareness about child food poverty, presenter Maya Jama joins ‘Full Life’ to help raise awareness of food insecurity in the UK. Their personal experiences growing up in a household with a single parent working multiple jobs; have helped them both value the importance and impact of stronger communities.
Having recently partnered with Deliveroo in 2020 as a presenter, panelist and judge of its ‘Restaurant Awards’, Maya has visited some of the charities and will be making surprise visits to recipients of the donation to understand what more can be done to help the lives of vulnerable communities. A short video of Maya Jama introducing Full Life and her experience at the Felix Project, can be viewed here on YouTube.
From donating to food banks, volunteering, supporting community led programmes, to being more conscious of food waste; we can all play an active and important role in helping to tackle food poverty and insecurity.
To find out more about Deliveroo’s Full Life campaign and Partners, visit www.deliveroofulllife.co.uk.
Written by Eboni Addoh