The UK’s number one party beer Desperados threw the world’s largest crowdsourced party on Saturday night.
They partnered with Elrow and Skream to create the most welcoming house party with 3000 guests turning up! They walked over a giant welcome mat made of unwelcoming newspaper clippings, allowing them to leave the noise of the outside world at the door as they arrived for an epic night of partying
The reason this all came together? Well 74% believe that partying unites people, so Desperados decided to throw an Epic House Party to bring people together. With 84% of millennials saying they feel welcome in London. Desperados chose the city to host its most welcoming Epic House Party.
Across 2019, Desperados challenged consumers to enter their epic party ideas through social media using #WeAreTheParty, bringing the most epic ones to life.
With over 50% wanting to experience an epic one of a kind party from their nights on the town, Desperados is gave their partygoers their moment to shine by introducing the Human Mirrorball!Georgina Steele from the UK, dreamt up the idea and was elevated as the Human Mirrorball herself on the dancefloor 12 metres above the crowd!
Partygoers find long queues for drinks the most annoying part of a night out, with 77% saying it’s frustrating. To make sure no party time is wasted, Desperados invited an eight-armed barman to serve up the drinks. This idea was imagined by Rob Zwart ofthe Netherlands.
72% find spilling their drink on the dancefloor on a night out frustrating. In response, Desperados specially designed robotic hands-free Desperados arm, dreamt up by Kevin Odirile Setlhare from South Africa.