ESTRELLA GALICIA HOSTS FIRST 360 IMMERSIVE EXPERIENCE AT THE OUTERNET, BRINGING ITS BEER CULTURE TO THE UK TO HELP MASTER THE PERFECT POUR
Premium Spanish beer brand Estrella Galicia is bringing its beer culture to UK consumers, launching an interactive 360 immersive beer experience at the Now Trending space in the Outernet, Tottenham Court Road. The new experience began on Thursday 22nd June and will run until Sunday 25th June, and marks the start of its ‘A Pour Like No Other’ event series.
Estrella Galicia is passionate about bringing is beer culture to UK consumers, championing the true quality of its beer and educating the nation around the long-standing heritage of the family-owned and operated brand. The free to enter pop up at the Outernet will represent years of dedication to Estrella Galicia’s craft and culture by their renowned brew masters, highlighting the full production process and fully immersing its visitors into Galician beer culture.
The space will feature a striking Estrella Galicia bar area, where beer lovers can try their hand at mastering the perfect pour, guided by Estrella Galicia’s on-site brand ambassadors. There will also be an array of exciting, interactive elements and Instagram-worthy features, including a 45° angle optical illusion photo opportunity as well as a luxurious cream beer ‘head’ lounger, where visitors can immerse themselves in the ‘frothy head’ of an Estrella Galicia beer for a playful snap. There will also be several seating areas placed around the venue, where guests can sit back, relax, and sip on their cold brew.
Following the Outernet pop up, Estrella Galicia is thrilled to be partnering with 30 metropolitan pub venues nationwide, taking the ‘A Pour Like No Other’ initiative around the country, in venues spanning from London to Edinburgh. This free initiative will continue to offer consumers the opportunity to experience Galician beer culture first-hand, with over a century of family brewing history and tradition. Consumers across the nation will learn how to master the perfect pour, with this unique, hands-on experience, whilst sipping on a free pint of Estrella Galicia.
For over 117 years, Estrella Galicia has assured its beer is treated with the utmost care, from conception to pouring, showcasing that the serving technique is just as important as the brewing process to guarantee premium quality. With this ethos, Estrella Galicia has worked with its distributors and customers to share this treasured process and is now stepping things up with its full 360 immersive experience at the Outernet – the first beer brand to activate in this space.
