Fancy a free tattoo? Get inked up and dressed up at Beavertown’s brand new clothing pop-up in Shoreditch

 Get ready to round off the Summer with Beavertown Brewery’s debut pop-up shop in Drays Walk, Shoreditch. From 19th August to 1st September, join the fun and check out the brewery’s latest clothing range, score free Beavertown-themed tattoos, custom clothing options, and of course, indulge in some Beavertown beer.

Beavertown – famous for its delicious beer and bold colourful cans, taps and glasses – has taken its iconic designs to the next level with its brand new unisex clothing collections, available to buy in-store for the first time ever*. Its latest line of unisex clothing doesn’t compromise on design, quality or fit. Oh yes and skulls. Lots and lots of skulls.

The new range includes collections such as the ‘Essentials’, the ‘Summer Range’ and the ‘Vintage Collection’. Think reversible bucket hats, trendy totes, vintage washed caps and tees that will level up your garm game.

Not to mention all of the clothes in the new Beavertown Brewery line are made in the UK, are cosmically soft with organic cotton and are PETA-approved, vegan, and recycled standard certified**.

The store will host tattoo artist JCG Studio, who will be offering free Beavertown tattoos on the 19th, 20th, 25th and 28th of August from an exclusive Beavertown flash sheet of 6 unique designs***. Two will be co-created by the mastermind behind Beavertown’s iconic can designs, Creative Director, Nick Dwyer. The pre-booking link goes live at 9AM on 18th August via this link with limited availability:

Rachael Harrison, Head of Ecommerce at Beavertown Brewery said, “We’ve witnessed the overwhelming passion our incredible fans have for Beavertown clothing, and we’re absolutely thrilled to bring it to life in an extraordinary in-store experience. Our mission was to craft an unforgettable space where our people could fully immerse themselves in the unique Beavertown spirit and proudly wear their passion for craft on their sleeves. Our aim for this pop up is to celebrate style, creativity, and the shared love for exceptional beers that unite us all.”

And the fun doesn’t stop there. Patchwork artist @aftercare.apparel will offer exclusive embroidery designs to customise certain newly purchased Beavertown threads to visitors on the 26th and 27th of August as well as creating designs in store for customers to take home.

As well as offering a selection of beers including cans of Neck Oil IPA, Gamma Ray APA, Satellite IPA and Lazer Crush (AF), Beavertown’s friends Solo Coffee will also offer cold brew coffees across the two weeks.

Shoppers with a creative flare can cast their eyes on the weird and wonderful winning prints, paintings and pictures from Beavertown’s first ever ‘Creatives Untapped’ competition that launched earlier this year, celebrating the very best creative talent in the hospitality industry.

For more details and to find out more, head to

Excluding Spurs clothing range which is also available to purchase at the Tottenham Hotspur Stadium.

** All of the clothes in the new Beavertown Brewery line excluding the new Spurs clothing line are made in the UK, are cosmically soft with organic cotton and are PETA-approved, vegan, and recycled standard certified.

*** The flash sheet includes 6 designs, all of which will be around 5-10cm size each. Tattoo location will be arms and legs only. Limited availability.

Event details

  • Beavertown’s Pop-Up Shop will be open from the 19th of August – 1st of September. The 24th and 1st will be alcohol free days.
  • The opening times are as follows, apart from the 22nd of August, where the store will close to the public at 6pm, and on Bank Holiday Sunday (27th) where it will be open until 9pm:
Monday 12pm 8pm
Tuesday 12pm 8pm
Wednesday 12pm 8pm
Thursday 12pm 8pm
Friday 12pm 9pm
Saturday 11am 9pm
Sunday 11am 5pm

Instagram/Twitter: @beavertownbeer

Facebook: /Beavertownbrewery