Introducing Ian Burrell, Global Ambassador For Rum

IMG_8262 as Smart Object-1One of the most traveled figures within the drinks industry, the award winning “EduTainer” is Ian Burrell. Formally a professional basketball player in the UK and international recording artist, he has now established himself as the world’s ONLY global ambassador for the rum category. He really has redefined the definition of an international spirits ambassador.

Ian has conducted masterclasses and seminars, sipped cocktails and judged competitions on no less than 7 continents around the world. ONIN.London are pretty impressed, especially as in 2014 he even took the time to break the Guinness World Record for the largest organised rum tasting & masterclass. His passion for rum and cocktails is infectious and in 2007 he not only created the world’s first international Rum festival (The UK RumFest), he also inspired the birth of rum festivals around the world including Miami, Berlin, Paris, Rome, Madrid, Prague, Hong Kong and Cape Town.


As an “Edu-tainer”, Ian is in constant demand by various rum companies and organisations to give key note speeches, rum tastings, cocktail presentations and demonstrations to trade & consumers alike. Ian is also currently the rum & cocktail specialist on television’s channel 4 entertainment show,” Sunday Brunch”, where he is regularly seen by millions of viewers educating celebrity guests on various rums and rum cocktails.

Ian’s latest accolade, well in 2017 he was awarded “Rum Communicator of the year” at the Agile Media’s Think Rum trade event. But what is even more remarkable is that he is a six-time final four nominee as International Brands Ambassador of the year at the prestigious Spirited Awards at The Tales of the Cocktail celebrations in New Orleans, even though Ian doesn’t represent any single brand, but a category.

You can find Ian at this years Rum Fest so make sure you say hello.

RUMFEST 2017 Saturday 14th October from 12pm to 6pm (Early Entry from 11am) Sunday 15th October from 12pm to 5pm (Early Entry from 11am) General admission £49.50 per day (+ booking fee) with an Early Entry option for £59.50 (+ booking fee) from 11am.




ILEC Conference Centre
47 Lillie Road