Knoops Knightsbridge Is Now Open!

Knoops (, the popular British brand that is revolutionising chocolate drinks with its unique and completely customisable chocolate percentage menu, is opening its latest store in upscale Knightsbridge.  

The shop is located at 130 Brompton Road, on the corner of Montpelier Street and opened on 3rd March. Close to the iconic Harrod’s, the luxury chocolate drinks store will be a welcome addition to the desirable shopping area – offering a pit stop for thirsty shoppers or an early evening date spot for chocolate lovers.

The brand already boasts a legion of cocoa-loving fans across the four existing London neighbourhood haunts – Kensington, Chelsea, Richmond and Covent Garden. The new location, surrounded by grand homes and leafy garden squares, will give Knoops novices and visitors the chance to delve into the wonderful world of Knoopology.

Knoopology is the ultimate personalisation process and is a four-step method. Individuals choose their preferred hot or cold drink followed by their chocolate percentage, then their milk, before finally enhancing their beverage with flavoursome add-ons. The drink is poured out as a smooth hot chocolate, or over cold milk and ice for an iced chocolate. On warmer days, the drink can be blended with ice cream for a deliciously thick milkshake – perfect for walks in Hyde Park.

Known as one the most popular neighbourhoods in London for high-end shopping, Knightsbridge is one of the most famous residential locations in Central London. The Knoops brand will appeal to all demographics, inviting in each visitor to enjoy their Knoops moment. Alongside its hot and cold drinks, Knoops will also offer a grab-and-go offering, perfect for workers in the local area seeking a light bite or sweet treat.   

The opening marks the latest forward step in Knoops’ ambitious expansion plans following recent openings in Cambridge and Oxford, with the brand’s first Northern England store in Manchester set to open in early April. Knoops is led by international chocolatier Jens Knoop, who founded his brand on the original concept of Knoopology: the art of crafting the perfect chocolate drink.

Visitors can choose from the full range of chocolate percentages for their bespoke hot or cold chocolate experience. There are 20 different types to select, from a sweet, creamy 28% White all the way up to the deep, rich cocoa flavour of the 100% Extra Dark from the Solomon Islands. Knoops also has a diverse plant-based offering. All of the chocolates that are 54 percent and over are suitable for vegans and there are also six non-dairy milks available

Passers-by can also purchase gifts and keepsakes from the store, including the pioneering cookbook, Knoops – Chocolate recipes through the day. Knoops Knightsbridge is destined to lure in shoppers over busy gifting periods such as Valentine’s Day, Easter and Christmas.

Knoops Knightsbridge

130 Brompton Road