First Look at Moda Living’s Debut London Neighbourhood as Reservations Go Live at New Nine Elms Rental Community

Reservations are now LIVE for Moda Living’s debut London development, Embassy Boulevard in Nine Elms, with the very first photography revealed today.

Interested renters can now visit the website, speak to the team and reserve their new Moda apartment. True to the brand’s signature style, Embassy Boulevard is a lifestyle and service-led living experience at the heart of one of London’s fastest-growing areas.

More than a collection of apartments, Embassy Boulevard is a resident community that puts health, happiness, and hospitality at the core of city living. The newly released images show a property that’s full of energy, texture and colour with vibrant interiors, outstanding amenities and a community-first approach to renting that stands in stark contrast to the capital’s traditional rental market.

With a proven track record spanning the leading cities across the UK, from Edinburgh and Glasgow down to Brighton and Hove, Moda builds and operates for renters from the ground up. Everything from the interiors to the amenities to the MyModa app has been created with the resident experience at the forefront. This isn’t renting as London knows it. This is a tech-enabled, fully serviced, wellness-focused lifestyle for the modern renter, curated with a sense of place and community.

Set just moments from the Thames in the fast-rising cultural district of Nine Elms, Embassy Boulevard sits on the doorstep of Battersea Power Station’s retail, dining and entertainment scene, with Zone One Northern Line access connecting residents to the rest of the capital in minutes.

Nine Elms has become one of London’s most dynamic new neighbourhoods – a location where skyline apartments, riverside walks, rooftop restaurants and local cafés sit side by side with parks, pop-ups, and cultural hotspots like the US Embassy and New Covent Garden Market.

Embassy Boulevard holds 467 beautiful apartments with prices for a studio starting from £2,680 pcm, 1-bed apartments from £3,140 pcm, 2-beds from £3,575 pcm and 3-beds from £4,695 pcm.  Every apartment is fully furnished and tech-enabled, with sleek design details and floor-to-ceiling windows offering stunning views across the city. Thirty homes are also reserved for key workers at discounted market rent – part of Moda’s commitment to inclusive communities.

Residents can enjoy over 20,000 sq ft of amenity space, including:

• Three dedicated fitness spaces with Technogym kit, HIIT studio, yoga/Pilates suite and London’s first golf simulator in a build-to-rent neighbourhood
• Private dining rooms, a cinema and karaoke screening lounge
• Games room with table tennis and pool tables
• Library, co-working areas and bookable meeting pods
• Landscaped gardens, rooftop terraces, BBQ areas, and even a children’s play zone
• 24/7 concierge service and on-site maintenance
• MyModa app for lifestyle management, local offers, events, and real-time support

A wellness-centric lifestyle is at the fore as residents also have access to biannual health check-ups, partnerships with MYNDUP for mental health, and curated programmes of social events to foster friendships and balance.

Moda is more than a landlord. It’s a new way of living, where residents don’t just get a place to sleep, they get a community to thrive in. Unlike other rental operators, Moda owns, develops, and manages every neighbourhood it creates. That means unparalleled service, long-term stability, and a commitment to creating real value for residents.

“Embassy Boulevard is the culmination of everything Moda stands for: community, design, wellbeing and service, all under one roof. This is our flagship London neighbourhood, and we’ve poured our passion into every detail, from the bold interiors and standout amenities to the warm, inclusive atmosphere that runs through it all. Reservations are now live and we’re excited to welcome London renters to a new way of life in the capital.” Johnny Caddick, Chief Executive, Moda Living.

Reservations are now LIVE for Moda Embassy Boulevard – visit the website, chat to the team and start living the Moda life now.