Run or Dye UK
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Run or Dye – The World’s Most Colorful 5K to take the UK by Storm in 2014
Race series will bring fitness trend to the masses with nationwide events
Run or Dye, the world’s most colorful 5k, is making a splash in the UK in a big way in 2014 with at least 8 events planned this year with many more in the pipeline for 2015.
The rainbow fun will kick off on 2 August at Cholmondeley Castle, Cheshire where almost 2000 people have already signed up to add more colour to their lives. Following this Run or Dye will move to Castle Howard, York on 9 Aug, Aintree Race course Livepool on 20th Sept, ExCel London on 27th Sept, Heaver Castle, Kent on 4 Oct, Surrey Sports Park, Guildford on 5 Oct, Outdoor Sports Centre, Southampton on 18th October and Cornbury Park, Oxford on 25 October.
Run or Dye already takes place in 150 throughout the States and around the world where thousands of participants line up in white running gear, tutus, or dressed head to toe in fancy dress. Those taking part encounter 4 or more Dye Zones where they will be transformed into a human canvas as they are doused in colour while they walk, jog or run along the 5km route. As part of the entry fee participants will receive a bag of goodies including their own Run or Dye T-Shirt and more.
After crossing the finish line participants will enjoy a Dye Festival where spectators and runners celebrate their achievement and enjoy the party as radiant colour is blasted into the air.
“Our core message is that the color we use at our runs is a powerful symbol of how love changes the world,” said Run or Dye founder and CEO Jake Ackerman. “We are thrilled to announce our long-term commitment to the UK by making it our European headquarters with an amazing schedule of events in 2014. The best part is bringing our message of fitness and ‘living life on purpose’ to the masses. We also aim to contribute directly to local economy in the UK by creating jobs, working with UK charities and making Run or Dye an amazing annual tradition, where people can experience and embrace our message.”
Run of Dye draws its inspiration from the ancient Hindu festival of Holi, also known as the ‘Festival of Colours’. During the Holi Festival, people gather, sing, dance, play, chase and color one another with powder to celebrate the triumph of good over bad, bridge social gaps and renew relationships. In the same fashion Run or Dye aims to encourages its participants to celebrate life, friendship, fitness and fun in full colour.
“Our goal is to continually exceed our audiences’ expectations while still upholding the integrity of the inspiration we pull from the Holi Festival,” continued Ackerman.
Entries are now open and places are filling up fast. Visit www.uk.runordye.com to find a race near you.
