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ST-GERMAIN® and McQueen’s Flower School Are Helping Your Summer Bloom

 STGERMAIN® – the world’s first French elderflower liqueur – is adding a dash of inspiration to joyful moments spent amongst friends this summer, with the return of its spectacular summer terrace series.   

With summer holiday plans still uncertain for many, STGERMAIN has partnered with renowned florist McQueens Flowers to curate a series of beautiful floral terraces, adding a touch of ‘je ne sais quoi’ to al fresco hotspots – the perfect place for friends to come together for moments of shared indulgence.  

The terrace takeovers, which include London hotspots Great Northern Hotel and Radio Rooftop, will provide a floral oasis for people to escape the hustle and bustle of the city and sip on a signature STGERMAINSpritz in the sunshine.  

The series will include the launch of ‘Floraison by StGermain’ later this month, at 1 Broadway Market – a celebration of art and nature headed up by award-winning bartender and drinks connoisseur Remy Savage. The takeover will see the establishment’s greenhouse stye terrace filled with botanicals, neon installations and McQueen’s flowers, all in French Art Nouveau style for an atmospheric ambience as well as a takeaway cocktail hatch – offering Londoners STGERMAIN Spritzes and a picnic kit for those who fancy indulging in shared moments of decadence in nearby London Fields. 

What’s more, for those looking to cultivate their creative side, STGERMAIN and McQueens Flowers are launching a new Bouquet & Spritz Workshop, running every Thursday throughout August (5th, 12th, 19th and 26th August) at the renowned florists’ own studio in the heart of central London. Bookable through Eventbrite, tickets cost £85, which includes a STGERMAIN Spritz Kit to take home.  

Onin.London visited last night the press preview of this exciting event and couldn’t have been more impressed! We were taught how to mix this summer’s must-have cocktail, the delicious STGERMAIN Spritz, followed by a masterclass on how to create a beautiful bouquet inspired by the wild elderflowers found in the liqueur. 

I absolutely loved my Bouquet and it is now pride and centre in our lounge. This is an experience not to be missed and I’m already considering going again!

Franck Dedieu, UK brand ambassador for STGERMAIN said: “This summer should be all about reconnecting with friends and family and finally celebrating those shared moments of indulgence with one another. And, since our usual summer holidays are unlikely to go ahead, through our summer terrace series and floral workshops we wanted to bring a touch of French decadence to the UK to effortlessly elevate those occasions. 

“Prepare to delight your palate. Intrinsically French, seductively Parisian, the signature STGERMAIN Spritz is the perfect aperitif which combines the beautiful taste of STGERMAIN with sparkling wine, sparkling water and a twist of lemon over ice. What better way to enjoy the aperitif moment du jour, than relaxing in the summer sunshine amongst gorgeous florals and your loved ones?”  

STGERMAIN is made from fresh, delicate elderflower blossoms, handpicked at the height of their beauty during the fleetingly ephemeral growing season, once a year. Its balanced, versatile and refined character has a natural sweetness that effortlessly elevates any cocktail.  

The full list of STGERMAIN Summer Terrace takeovers includes: 

·         Mrs Riot (Covent Garden) – now until 28th Sept  

·         Smithfield Social (Manchester) – now until 28th Sept  

·         Radio Rooftop (Covent Garden) – 7th July – 28th Sept  

·         Great Northern Hotel** (Kings Cross) – 8th July – 28th Sept 

·         ‘Floraison by StGermain’ (Broadway Market)  19th July – 28th Sept  

 

* The limited-edition workshops will run every Thursday in August from 5th August to 26th August from 6:30 pm – 8:30 pm. Tickets must be purchased in advance 

** Visitors to Great Northern Hotel can also enter a competition to win a fully paid trip to Paris via a QR code scan at the venue  

Consumers who download the DUSK app can also claim and enjoy a free STGERMAIN Spritz at some of the listed terraces via the app. For more information, visit: https://bit.ly/3hhPdQF   

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