Truestart Heroes ‘Concentrated Joy’ this Summer with New at-home Iced Coffee Concentrate

TrueStart Coffee is bringing a hit of concentrated joy to fridges this summer with the launch of its new Espresso Coffee Concentrate – a new barista-quality format, designed to make iced coffee at home simple, joyful and seriously delicious. As iced coffee becomes a year-round ritual – with 19% of UK consumers now drinking more cold coffee than hot – TrueStart is making it easier than ever to enjoy good quality iced coffee from the comfort of home. 

Unlike many alternatives on the market, TrueStart’s new 1L carton – double the size of many alternative products – is packed with 20 smooth espressos, made from freshly roasted 100% Colombian Arabica beans and crafted to deliver café-quality iced coffee at home in just seconds. Because if coffee is the base of your iced coffee, it needs to be blended with the best. Simply fill a glass with ice, pour in your favourite milk, and top with TrueStart Espresso Coffee Concentrate to unlock your feel-good morning moment. 

At just £6.50 per carton (or £5 on promo), TrueStart Espresso Coffee Concentrate delivers seriously sippable iced coffee from 25p per drink, making it easier than ever to swap the daily coffee run for something just as delicious at home.

Designed to flex with your day, TrueStart Espresso Coffee Concentrate moves seamlessly from refreshing iced coffees to the perfect base for espresso martinis, delivering the same smooth, high-quality espresso whether you’re starting your day or your night! From sunny starts to spontaneous nights out, TrueStart Espresso Coffee Concentrate delivers a feel-good energy burst, straight from the fridge door whenever you need it. Open the door, and dive straight in. 

Helena Hills, CEO and Co-Founder of TrueStart said: “We wanted to create something that makes delicious iced coffee at home really easy. At TrueStart, we’re all about making people feel good – whether it’s your first iced coffee in the morning or an espresso martini in the evening, our new Espresso Coffee Concentrate is something you can keep in your fridge and know it’s going to taste amazing every time!”

TrueStart Coffee Concentrate will be available in store exclusively in Asda and online at Asda.com, Ocado.com, Amazon.com and  truestartcoffee.com from 5th May. RRP £6.50