adidas Originals and JD Sports open the doors to ‘Campus Stores’ – a London-inspired corner shop celebrating the iconic Campus 00s silhouette 

On July 11th, adidas Originals and JD Sports have come together to open the ‘Campus Stores.’ Paying homage to London’s vibrant culture, the corner shop will celebrate the legendary Campus 00s silhouette and its influence on skateboarding, basketball, and music.

Taking place in the heart of central London, the pop-up will immerse visitors in Campus 00s style – with the opportunity to pick up a fresh pair of Campus 00s, enter the Campus Lotto for a chance to win Originals apparel, browse the corner shop and customise a new pair of kicks. 

Campus Stores will provide all of the classic corner shop items, reimagined with the iconic trefoil. Think Campus Crunch cereal, adidas Originals chocolate bars, pick-and-mix lace stations, as well as other ‘offie’ essentials. To secure a spot and experience Campus Stores, fans can head to the adidas CONFIRMED app and enter the ticket draw. 

From its beginnings on the basketball courts in the 1970s to its rise as a hip-hop staple in the 1980s, the adidas Campus has continually bridged the gap between performance wear and street style. The legacy of the Campus lives on, seamlessly blending skate culture with fashion, and remaining a timeless icon for today’s generation.

By day, adidas’ Campus Stores will see customers come and go; by night, it will transform into an intimate event space for the select few. Fans won’t want to miss the exclusive performance by London’s own The Crec, who will perform a DJ set with a live performance from d’Monk, Selecta Suave, Claudine Mayari, Chedda Bred, Karim Tha Peasant & Brudda Nay. 

The event will be strictly invite only or via the CONFIRMED app. For more information and please contact: [email protected]