Lifestyle

DUREX x LADYGARDEN PLEASURE BOUQUET – THE VALENTINE’S GIFT FOR MAXIMUM PLEASURE

DUREX TEAMS UP WITH LADYGARDEN FLORIST TO CREATE FLORAL BOUQUETS COMPLETE WITH LUBES AND A TOY TO HELP PEOPLE HAVE AN ORGASMIC VALENTINE’S DAY

Flowers and an orgasm – now that’s a Valentine’s Day gift that can hit the spot. Durex has taken the popular gift of flowers and added an extra layer of fun.

The DUREX x LADYGARDEN Pleasure Bouquet has been inspired by the long history of gifting flowers for Valentine’s Day. Combining the ultimate symbols of sensuality and sexuality, the bouquet combines firetruck red Nina roses, gypsophila, scabious and anemones with Durex toys and lube in a bright and punchy bouquet.

The DUREX x LADYGARDEN Pleasure Bouquet offers a Valentine’s Day to remember. The bouquet has been created in partnership with Kai Kaimins, Creative Director of East London florist LADYGARDEN and author of the newly released book Flower Porn.

The bouquets were inspired by research from Durex* that revealed around one in seven adults in the UK (15%) would like to receive the gift of an orgasm this Valentine’s Day, placing it ahead of chocolates (12%) and perfume (10%). With 17% of them liking flowers as a Valentine’s gift, this collaboration is the ideal pairing. The Durex Tingling Lube, Durex Warming Lube, Durex Cherry Lube and Durex Soft Dual-Head Vibrator that form part of the bouquet were chosen as the research also showed that of those planning Valentine’s Day sexual activity, some would like to experiment with lube (tingling lube 8%, flavoured lube 6%) and vibrators (13%).

This vibrant bouquet and its rich medley of florals have been designed to stimulate feelings of pleasure and fun inspired by Durex’s Play range. Customers receive a bouquet in the mixed LADYGARDEN style, with an abundance of seasonal flowers alongside Durex’s Soft Dual-Head Vibrator and a selection of Durex lubes, encouraging people to indulge in all the solo and partnered fun in the name of love.

Marcella Christophersen, Senior Brand Manager for Durex comments: “For many there is no better way to show their love for someone or themselves than with the gift of sexual pleasure. The Durex mission is to unleash the freedom to be one’s true sexual self and we hope the DUREX X LADYGARDEN Pleasure Bouquet inspires people to explore new ways to play and have an enhanced sexual experience this Valentine’s Day.”

Kai Kaimins, of LADYGARDEN comments: “We’re so excited to partner with Durex this Valentine’s Day with a collaborative pleasure package that activates the senses and reminds us to prioritise play. We’re big believers in taking the time to connect with our needs and desires, and we want the recipients of these bouquets to do exactly this.”

The DUREX X LADYGARDEN Pleasure Bouquets are available from https://myladygardenflowers.com/products/durex-x-ladygarden-pleasure-bouquet. Delivery is available (London postcodes only) or collection from the Dalston-based flower studio on 13th and 14thFebruary. The last order date is 10th February at midday. RRP £50.

All Valentine’s Day flowers are delivered in the signature LADYGARDEN bags with a water supply. Flowers of this variety typically last 3-5 days; however, can last up to 10 if they are cared for properly. Stems should be cut and water refreshed daily. The flowers should be kept out of direct sunlight and away from radiators.

*Survey data based on a Durex survey of 2,000 adults, January 2023.