Fashion & Beauty

ICON Outlet expands with new sportswear, outdoor and beauty brands

Recently joining ICON at The O2 is Nike, adidas, Regatta, Craghoppers and Beauty Outlet. Shopping destination the ICON is already home to 60 superstar brands.

The opening of two of the largest sportswear brands Nike and adidas is a great new addition to the family. The Adidas store sells both full price stock and outlet while the Nike at ICON is one of the largest outlet offerings in the UK.

Also, new to ICON Outlet is Beauty Outlet which will bring a host of beauty, fragrance and skincare ranges, including popular brands such as Elizabeth Arden, Fenty Beauty, Stila and more. 

ICON Outlet has also expanded their outdoor apparel offering with the opening of British retailer’s family-owned Regatta and outdoor travel retailer Craghoppers.

Earlier this year we also saw the launch of CHLOE, famous for its delicious plant-based foods. Joining the Street Food Quarter will also be Dublin based brand Hook. Now opening their second site in London, the restaurant will be serving up a classic fish and chips for all to enjoy.


Written by: Hena Husain